Table of contents
What is the future of commerce?
The future of commerce is inside every interaction your customers have with you — and every transaction they make. Commerce is the exchange of physical products and services, and it’s a world that’s evolving with every purchase made.
It’s mobile and social, online and offline, and the magic that happens when each part seamlessly connects.
- Customers want to interact with brands and buy wherever it’s most convenient, whether that’s through a text message, QR code, an ordering app, or a contactless payment. In fact, 29% of consumers prefer contactless payments like mobile wallets, contactless kiosks, or QR code payments.
- Dining, shopping, redeeming a service, and then being able to pay at each point is the next stage of commerce. And for many trailblazing businesses, it’s already here. A significant 94% of restaurants surveyed currently offer contactless payment options.
- Businesses are turning to solutions that bring these new ways of selling within reach and make it just as seamless to manage as it is to draw customers inside.
Commerce is the heart of your business and, in 2022, omnichannel technology is making it more connected and efficient. If the topic feels foreign, you’re not alone — about one-third of retailers feel like they don’t know enough about their omnichannel options. But by adopting an omnichannel strategy, you can meet your customers wherever they are while tapping into new revenue streams.
