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We may still be in the dog days of summer, but as a small business owner, it’s always smart to look ahead. Fall is just around the corner, and with it comes a great opportunity to do some fresh marketing for your business.
We teamed up with HubSpot to bring you an e-book detailing 101 of the most effective (and fun) marketing ideas you can put into action this fall. Download the e-book here.
Some of the ideas are easy tactical adjustments you can make to bring in more business (segmenting your newsletter lists, sending automated messages to your customer base), while others require a bit more planning (a strategic content overhaul on your website).
Here’s what you learn:
In-store marketing ideas
In today’s retail landscape, it’s crucial to be an omnichannel business. In this section, you learn the most effective ways to get more foot traffic in your brick-and-mortar store.
Amidst stiff competition, an “if you build it, they will come” e-commerce strategy isn’t going to cut it anymore. We go over proven e-commerce marketing tactics that allow you to to win over customers and hit your sales goals.
Utilizing your website
Whether you’re a seasoned e-commerce seller or just starting to dabble, there are crucial features you should add to your online store to make sure it’s optimized for the most business possible this fall. In this section, we go over everything from making sure your site ranks high in Google to moving customers along the conversion funnel.
Content marketing ideas
Given how Google crawls websites, having rich, relevant content is becoming an increasingly important marketing strategy. We walk you through how to get your efforts off the ground — and then take them to the next level.
Social media ideas
From how to format Facebook posts to ideas for utilizing LinkedIn, this section teaches you how to boost your social media efforts.
Community management ideas
Getting involved in your community goes a long way for both brand awareness and establishing your company as one that cares. From working with existing customers to partnering with other businesses in your neighborhood, this section walks you through the community management opportunities you don’t want to miss out on this fall.
Customer marketing ideas
Acquiring new customers is great, but keeping existing customers is also important. We provide tips and strategies for engaging your customer base to get more repeat and loyal customers.
Email marketing automation ideas
Are you getting the most out of your CRM software? If you’re not setting up targeted, automated campaigns, the answer is probably no. This section outlines the most important email marketing features and tactics to deploy this fall.
Sales and marketing ideas
Your marketing team is crucial to your sales team and vice versa. Learn ways your sales and marketing teams can help each other so both teams reach their goals.