How SMS Can Help Grow Your Business

How SMS Can Help Grow Your Business
Learn how text message marketing can help you reach your customers more efficiently and grow your business.
by Kaitlin Keefer May 28, 2021 — 3 min read
How SMS Can Help Grow Your Business

Reaching customers with the right messaging has gotten increasingly more challenging. With the introduction of more channels, it has become easier to meet customers wherever they are. However, it can also be difficult to pin down where you can reach a large number of your customer base all at once. Sometimes, going back to basics can be just as effective.

It’s no secret that wherever we are, our phones are never far. The average person checks their phone 160 times a day with 46% of people checking them before they even get out of bed. 

One way you can almost guarantee that you’ll be able to reach the majority of your customers is the place they always are; their phones.

Text message marketing is one way to reach your customers and support your overall business and marketing goals, especially when integrated through a centralized POS tool that manages customer information and email marketing tools. 

Here’s how text message marketing can help you reach your customers more efficiently and grow your business.

Best practices for text message marketing

When it comes to marketing, you can easily spend your entire budget on sending information into the world, but it won’t help you achieve your goals if nobody sees it. Text message marketing can be incredibly effective at reaching your customers because of the open rates that come along with it. Texts have a 98% open rate. This doesn’t mean that every consumer who reads your message will engage, but you have a much higher chance of click-throughs via text message when compared to email marketing that has, on average, a 20% open rate. 

Because text message marketing is a direct line of communication to your customers, there are a few rules and best practices to follow when reaching your audience this way. 

  1. Only message customers that have opted in: People use text messaging for their personal communication, so it can be alarming to receive a text out of nowhere when you haven’t given permission. Customers must explicitly consent to receive text message marketing from you, so be sure to only message customers who have opted in to be contacted through their mobile devices for marketing. Most countries have laws around this, so make sure you are in accordance with local guidelines. 
  2. Keep timing in mind: Nobody wants to be woken up to a message alert in the middle of the night or early in the morning. A good rule of thumb is to only send messages during standard business hours. Keep in mind that standard business hours in one time zone might be an after-hours time in another.”
  3. Be transparent: When sending messages, state your company name clearly in the message itself so customers are aware of who is contacting them. 

SMS marketing strategies that you can use

There are a lot of different ways that you can utilize text message marketing for your business. Try these tactics to encourage engagement and increase your brand awareness.

Other benefits of using SMS

SMS marketing can be beneficial for reaching your target customers directly, but once you get the hang of reaching customers through text, there are additional ways you can utilize SMS to stay connected with your customers. 

For on-the-go customers, the option to pay for a product or service through a text-to-pay option might be more enticing than logging on to a website or waiting in a checkout line. 

If you’re a service provider or retail business, you can also send invoices via text message for seamless invoice payments

Expanding into SMS marketing and payments can be complementary to your business strategy. By utilizing this tactic in addition to your regular marketing and payment channels, you open up the possibilities of how you engage your customers, reach them where they are, and create a convenient experience that they’ll remember. 

Kaitlin Keefer
Kaitlin Keefer is a content strategist at Square who has covered how businesses connect with their customers and ways they can leverage tools and data to become industry leaders.


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