Trusted by the Businesses You Trust | The Bottom Line by Square

The Sellers Who Trust Square

Behind every neighborhood favorite is a platform they trust. These local businesses — from barbershops to bakeries, salons to tapas bars — trust Square to power their bookings, payroll, marketing, and more. Read their stories, explore the data, and imagine what Square could do for your business.

Managing Your Finances

No. 32 Money, Honestly: Ceremony Salon Opened in 40 Days With $72,000

by Square

Feb 24, 2026 — 6 min read

San Francisco stylist Audrey Darling turned her savings into Ceremony Salon, investing $72,000 in her first six months of business. From unexpected plumbing costs to tariff-driven price hikes, she shares the real finances behind being a first-time salon owner.

Starting Your Business

Brow Down Studio — How Brow Down Studio Uses Square to Manage Clients, Capital, and Staff

by Maya Rollings

Nov 18, 2025 — 3 min read

René de la Garza singlehandedly founded Brow Down Studio off of one service: eyebrow lamination services. Almost ten years later, his business is bustling with 8 employees, multiple services, and two locations. Read how he used Square to grow.

Discover how loyal customers power local business growth

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Growing Your Team

How PERC Coffee Built a Team To Scale From 1 to 6 Locations

by Alexis Benveniste

Oct 31, 2025 — 6 min read

By investing in skills development and employees' passions, PERC Coffee grew from one East Lake café to six Georgia locations. Learn what goes into PERC's manager-in-training program.

Operating Your Business

Destapas — How Destapas Grew a Community-Backed Tapas Business in San Francisco’s Mission

by Maya Rollings

Aug 14, 2025 — 3 min read

Destapas is a customer favorite in San Francisco's Mission neighborhood. Growing the business from 20 customers a day to over 200 a day has been intentional balance of culture and community for co-owners Raul Aguilera and Luis Raga. Dive into their growth journey.

Operating Your Business

Barbearia — Classic Barbering Meets Modern Technology at Barbearia

by Maya Rollings, Cathie Ericson

Aug 08, 2025 — 4 min read

When this Marietta-based barbershop set out to grow their business while preserving the charm of traditional barbering, they turned to Square for smarter tools. See how Barbearia streamlined operations, strengthened client connections, and expanded to a second location.

Reaching Customers

The Third Place: How Local Businesses Are Building Belonging

by Chidinma Nnamani

Jun 16, 2025 — 7 min read

Discover how visionary entrepreneurs across the U.S. are transforming restaurants, bookstores, and shops into vibrant "third places" — inclusive community hubs where authentic connections flourish, memories are made, and the atmosphere is as vital as the service.

Reaching Customers

Loyalty Reimagined: How Brands Are Building Belonging, Not Just Rewards

by Chidinma Nnamani

Jun 12, 2025 — 6 min read

At Square’s Spring Releases event, brands like Bluestone Lane, The Epicurean Trader, and Roaming Goat shared how they're using technology to create meaningful moments, from handwritten notes to personalized rewards.

Related collections

Next-Level Growth: Insights From Sellers Who’ve Done It With Square

Ready to scale? Explore real seller stories, tactical how-tos, and Square solutions built to meet you where you are and fuel growth online, in-store, and everywhere in between.

The Switch: Why These Businesses Chose Square

Reliable, smart, and intuitive tools can make the difference for any business. Whether your business is in its infancy or has multiple locations, it’s crucial to examine how your point-of-sale is impacting your business. Friction within the customer experience, complicated workflows for staff, and constant outages are all common reasons businesses seek a change. And for some brands, this leads them to Square. Dive into this collection and read how real business owners rethought their operations, saved money, and built stronger businesses after switching to Square.

Find the Right Square Plan for Your Business

Running a business comes with many expenses, and understanding payment processing costs is part of making informed financial decisions. Square offers three pricing plans designed to support different stages of business growth, with clear subscription options for its point of sale system. This collection helps you break down the Square pricing structure so you can compare plans, estimate overall costs, and review available features. You'll find examples of how different types of business use Square and help you evaluate how it can align to your business's needs.

The Sellers Who Trust Square

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