Choose the right plan at the right price.
Start selling, taking orders, and booking appointments online with plans built for businesses at any stage.
| Free | Plus | Premium | |
|---|---|---|---|
| For businesses who want to start selling online fast. | For businesses looking to drive online growth and streamline operations. | For high volume businesses looking to scale across locations. | |
| PRICING | |||
| Subscription, billed annually | $0/mo | $29/mo | $79/mo |
| Online payments | 2.9% + 30¢ | 2.9% + 30¢ | 2.6% + 30¢ |
| In person payments | 2.6% + 10¢ | 2.6% + 10¢ | 2.6% + 10¢ |
| On-demand delivery | $1.50/order | $1.50/order | $1.50/order |
| In-house delivery Fulfill orders using your own in-house staff couriers. | 50¢/order | 50¢/order | 50¢/order |
| WEBSITE FEATURES | |||
| Website builder | Yes | Yes | Yes |
| Sell on social media Connect your social media accounts and sell on Facebook, Instagram, Google and more. | Yes | Yes | Yes |
| Manage multiple sites and locations Easily toggle between all of your Square Online sites and locations within one dashboard. | Yes | Yes | Yes |
| Age verification pop-up | Yes | Yes | Yes |
| Connect custom domain Connect your site to a custom domain you already own. | No | Yes | Yes |
| Free domain for one year Give your site credibility with a custom domain. Annual plans include credit for one year of a standard-priced domain. Renewals start at $19.95/year after the first year. | No | Yes | Yes |
| Remove Square branding Remove Square branding from the site footer and display a custom favicon. | No | Yes | Yes |
| Customer accounts Customers can sign in to view and reorder past orders, track offers and loyalty rewards, manage gift card balances, and more. | No | Yes | Yes |
| Use custom fonts | No | Yes | Yes |
| Native video embed Play videos natively on your published site. Upload up to 10GB in any file format (.mp4, .ogv, .webm, .mov). | No | Yes | Yes |
| Password-protected pages | No | Yes | Yes |
| Custom site icon Let customers add a custom app icon of your business on their smartphone screen for easy reordering. | No | Yes | Yes |
| Add custom embed code Easily add custom code to your website to track performance, without a developer. | No | Yes | Yes |
| ORDERS & FULFILLMENT | |||
| Operations management Set ordering windows, prep and delivery times, set min/max order amounts. | Yes | Yes | Yes |
| In-store & curbside pickup | Yes | Yes | Yes |
| On-demand delivery Offer delivery through a third-party courier. When a customer places an order for delivery, a courier automatically gets dispatched to your location to fulfill the delivery. | Yes | Yes | Yes |
| In-house delivery | Yes | Yes | Yes |
| Shipping label printing | Yes | Yes | Yes |
| Shipping rate discounts | Yes | Yes | Yes |
| Fraud controls Stay protected with Square Risk Manager—get insight into payment fraud patterns and set custom rules and alerts to detect and manage risk. | Yes | Yes | Yes |
| Self serve (QR code) ordering Use QR code-based menus in your business so customers can order contact free. | No | Yes | Yes |
| Order status text alerts Send order-status updates to customers via text messages to coordinate pickup and delivery orders. | No | Yes | Yes |
| CART & CHECKOUT | |||
| Cash App Pay, Apple Pay, Google Pay | Yes | Yes | Yes |
| Square Pay Square Pay lets your customers opt in to storing their payment information at checkout using just their email address or mobile phone number. The next time they check out, their payment information will be auto-populated for faster checkout. | Yes | Yes | Yes |
| Accept Afterpay Let customers use Afterpay to buy now and pay later. They pay in four interest-free installments while you get paid right away. | Yes | Yes | Yes |
| Automatic tax calculator Automatically have the correct taxes added to your order. You can also sell tax-exempt items. | Yes | Yes | Yes |
| Accept donations | Yes | Yes | Yes |
| Abandoned cart emails Automatically send reminder emails to customers who don’t complete their purchases. | No | Yes | Yes |
| Accept PayPal | No | Yes | Yes |
| Offer gifting options Customers can purchase items as a gift, add a gift message, gift receipt, and even pay an optional gift wrapping fee. | No | Yes | Yes |
| Display real-time shipping Display the most accurate rates at checkout based on weight, destination, and carrier. | No | No | Yes |
| ITEM & CATALOG | |||
| Unlimited items | Yes | Yes | Yes |
| Item quick view & checkout | Yes | Yes | Yes |
| Item badges Display a badge to let customers know when products are on sale, running low, or out of stock. | No | Yes | Yes |
| Time-based categories Display a set of items at certain days and times. Perfect for changing menus. | No | Yes | Yes |
| Product reviews Automatically request product reviews from customers and post them on your site. | No | Yes | Yes |
| Scheduled item updates Set up product drops, price changes, and flash sales in advance. | No | Yes | Yes |
| MARKETING | |||
| SEO tools All sites come with built-in tools and features to help you rank higher on Google and other search engines. | Yes | Yes | Yes |
| Facebook Messenger | Yes | Yes | Yes |
| ‘Stories’ blog platform | Yes | Yes | Yes |
| Coupon creation | Yes | Yes | Yes |
| Lead-capture forms | Yes | Yes | Yes |
| Facebook ads Create and manage targeted Facebook ads. | Yes | Yes | Yes |
| Personalized ordering Offer logged-in customers easy 3-tap reordering, personalized item recommendations, exclusive offers and discounts, and loyalty and reward status. | No | Yes | Yes |
| ANALYTICS | |||
| Site statistics Track the number of visitors to your site, which pages are most visited, and more. | No | Yes | Yes |
| Advanced eCommerce statistics See sales trends, product performance, and voucher usage. | No | Yes | Yes |
Pick the plan that works best for your business.
With the free plan, you can offer shipping, local delivery, and free in-person pickup, as well as accept Afterpay, Apple Pay, and Google Pay. Upgrade to a paid plan for customer accounts, personalized ordering, advanced customization and item settings, plus QR code ordering.
FAQ
Yes. With our free plan, you can use the online store builder to create, design, and launch your site—all for free. Your only cost comes when you make a sale—just 2.9% + 30¢ per transaction. If you choose to deliver orders to customers, a per order delivery fee of 50¢ for in-house delivery or $1.50 for on-demand delivery will also apply. Not price sensitive? We have plan pricing to suit the needs of any business. If you need more advanced eCommerce features please explore all our online store pricing plans.
Yes. Square complies with the PCI DSS (Payment Card Industry Data Security Standard), which is a standard put forth by the five largest credit card companies to help reduce costly consumer and bank data breaches.
Yes. Our free web hosting platform provides exceptional speed, performance, and security. With Square, you’ll experience no restriction on bandwidth, unlike other hosting providers that may charge for exceeding usage caps, you get unlimited bandwidth at no extra cost. In addition, Square Online includes a free SSL certificate. SSL ensures that visitors navigate your site over a secure 128-bit encrypted connection. Plus, SSL also helps power eCommerce by enabling customers to checkout directly on your domain.
Yes. To use a new custom domain name or one you already own you will need to subscribe to an annual paid plan. Support for custom domains is not available on our free plan. Take advantage of Square’s custom domain price, starting as low as $19.95 a month. Search for your own custom domain name now.
Yes. Using Square Online together with credit card payment hardware like Square reader or POS can help simplify your entire inventory system. Square Online works with Square hardware products to provide seamless inventory integration. All online and in-person orders sync automatically to streamline inventory management across your whole business.
When setting up a website for eCommerce, it’s important to offer your customers plenty of payment options. Square Online lets you accept major credit cards, PayPal, Apple Pay, Google Pay, Square Pay, and Cash App Pay. You can also offer installment payments with Afterpay.
You can switch plans whenever you like. You can easily change from a free plan to a Plus or Premium plan from inside Square Online. Plan price differs based on feature offering as well as whether you pay annually or monthly.
Yes. You get access to a number of built-in integrations to connect your online store with popular social media sites. Drive new customers to your online shopping site when you integrate Square Online with Shopping on Instagram, Facebook Shops, Order with Google, and Google Product Listings. You can also take Instagram posts from your feed Instagram and turn them into a single-page eCommerce website with a user-friendly checkout and payment gateway from Square. With Square Marketing’s easy-to-customize templates, you can create custom email campaigns and promotions for Facebook. And with our social media integration, post your campaign on Facebook at the same time you send your emails.