Plans & pricing
Start selling, taking orders and booking appointments online with plans built for businesses at any stage.
Enterprise solutions available for high-volume and multi-location businesses. Schedule a call to learn more.
| Free | Plus | Premium | |
|---|---|---|---|
| For businesses who want to start selling online fast. | For businesses looking to drive online growth and streamline operations. | For high-volume businesses looking to scale across locations. | |
| PRICING | |||
| Subscription per month, billed annually | $0 | $36 | $99 |
| Online payments | 2.9% + $0.30 | 2.9% + $0.30 | 2.6% + $0.30 |
| On-demand delivery | $1.50/order | $1.50/order | $1.50/order |
| In-house delivery Fulfil orders using your own in-house staff couriers. | $0.50/order | $0.50/order | Free |
| WEBSITE DESIGN FEATURES | |||
| Website builder | Yes | Yes | Yes |
| Basic site layouts and design controls Sell online fast with layouts for your home page, item pages, header/footer and more. Edit each section’s alignment, sizing and spacing. | Yes | Yes | Yes |
| Connect custom domain Connect your site to a custom domain that you already own. | No | Yes | Yes |
| Free custom domain for one year Give your site credibility with a custom domain. Annual plans include credit for one year of a standard-priced domain ($19.95 value). | No | Yes | Yes |
| Professional branding Remove Square branding and add custom fonts and favicons to create a more professional site. | No | Yes | Yes |
| Advanced site layouts Differentiate your brand presence and the items you sell with more layout options on shopping pages, sections and more. | No | Yes | Yes |
| Advanced site customization and controls Customize site elements like buttons, badges and page width and access a variety of icon sets to reinforce your brand. | No | Yes | Yes |
| Enhanced branded experiences Elevate your content for more engagement with video and custom code embed, parallax, animations and more. Access thousands of images with our free media library. | No | Yes | Yes |
| Custom embed code Add multiple embed code sections to create custom contact forms, display a Google calendar, add reservation services from OpenTable, accept event registrations via Eventbrite and more – all without the help of a web developer. | No | Yes | Yes |
| COMMERCE FEATURES | |||
| Sell on social media Connect your Facebook and Instagram to your Square Online website and add an “Order Food” button to your Instagram profile, Facebook Business page and more. | Yes | Yes | Yes |
| Order with Google Help customers discover your website through search by connecting your Google business profile. | Yes | Yes | Yes |
| Manage multiple sites and locations Manage multiple Square Online websites easily with the ability to toggle between sites and assign items from your Square Item Library to each location. | Yes | Yes | Yes |
| Age verification pop-up If you sell age-restricted items, show an age confirmation pop-up when buyers enter your site. | Yes | Yes | Yes |
| Password-protected pages Enable password protection to keep specified areas of your website hidden from view. | No | Yes | Yes |
| Custom site icon Let customers add a custom app icon of your business to their smartphone screen for easy reordering. | No | Yes | Yes |
| ORDERS & FULFILLMENT | |||
| In-store & curbside pickup | Yes | Yes | Yes |
| Self-serve ordering Use QR code-based menus in your business so customers can order contact-free. | No | Yes | Yes |
| Order status text alerts Send order-status updates to customers via text messages to coordinate pickup and delivery orders. | No | Yes | Yes |
| Risk Manager integration Stay protected with Square Risk Manager – get insight into payment fraud patterns and set custom rules and alerts to detect and manage risk. | Free version | Paid version | Paid version |
| Real-time shipping rates Display the most accurate rates at checkout based on weight, destination and carrier. | No | No | Yes |
| Pre-orders Let customers order items for a specific date and time in the future. | No | Yes | Yes |
| Item quantity limits Limit the quantity of an item that can be added to a single order. | No | Yes | Yes |
| CART & CHECKOUT | |||
| Accept Square Pay, Afterpay | Yes | Yes | Yes |
| Accept Apple Pay, Google Pay | Yes | Yes | Yes |
| Accept PayPal | No | Yes | Yes |
| Abandoned cart recovery Automatically send reminder emails to customers who don’t complete their purchases. | No | Yes | Yes |
| Gifting options Customers can purchase items as a gift, add a gift message, gift receipt and even pay an optional gift-wrapping fee. | No | Yes | Yes |
| Free shipping and delivery progress bar Offer free shipping or delivery over a minimum order size to increase order value. Show customers their progress during checkout and encourage them to add items to get free shipping or delivery. | No | Yes | Yes |
| ITEM & CATALOGUE | |||
| Unlimited items | Yes | Yes | Yes |
| Pre-orders | No | Yes | Yes |
| Item badges Display a badge to let customers know when products are on sale, running low or out of stock. | No | Yes | Yes |
| Time-based categories Display a set of items at certain days and times. Perfect for changing menus. | No | Yes | Yes |
| Product reviews Automatically request product reviews from customers and post them on your site. | No | Yes | Yes |
| Scheduled item updates Set up product drops, price changes and flash sales in advance. | No | Yes | Yes |
| Modifier images | No | Yes | Yes |
| Subscriptions Help generate recurring revenue by offering subscriptions for items on your website. | No | Yes | Yes |
| Omnichannel discounts Automatic discounts (like happy hour or BOGO) created on POS are synced and can be applied to purchases in person or using the Square Online website. | No | Yes | Yes |
| MARKETING | |||
| SEO tools All sites come with built-in tools and features to help you rank higher on Google and other search engines. | Yes | Yes | Yes |
| Social media integrations | Yes | Yes | Yes |
| Facebook and Google ads Create and manage targeted Facebook and Google ads. | No | Yes | Yes |
| Coupons and discounts | Yes | Yes | Yes |
| Lead-capture forms | Yes | Yes | Yes |
| ANALYTICS | |||
| Site statistics Track the number of visitors to your site, which pages are most visited and more. | No | Yes | Yes |
| Advanced eCommerce statistics See sales trends, product performance and coupon usage. | No | Yes | Yes |
| SUPPORT | |||
| Premium support Get access to 24/7 phone support | No | No | Yes |
| Standard support Get access to phone and chat support (Monday–Friday 6 a.m. to 6 p.m. ET) | Yes | Yes | Yes |
| Seller community Get your questions answered by other sellers in the Square community | Yes | Yes | Yes |
No commitments necessary. Jump in and try it out.
Boost your search ranking with valuable SEO features; connect to Instagram and get selling on social media fast; enjoy inventory management, an online shopping cart and more – all for no monthly fee. Sign up now and then choose the plan that’s right for you at any time.
FAQ
Yes. With our free plan, you can use the online store builder to create, design and launch your site – all for free. Your only cost comes when you make a sale – just 2.9% + 30¢ per transaction. If you choose to deliver orders to customers, a per order delivery fee of 50¢ for in-house delivery or $1.50 for on-demand delivery will also apply. Not price sensitive? We have plan pricing to suit the needs of any business. If you need more advanced eCommerce features, please explore all our online store pricing plans.
Yes. Square complies with the PCI DSS (Payment Card Industry Data Security Standard), which is a standard put forth by the five largest credit card companies to help reduce costly consumer and bank data breaches.
Yes. Our free web hosting platform provides exceptional speed, performance and security. In addition, Square Online includes a free SSL certificate. SSL ensures that visitors navigate your site over a secure 128-bit encrypted connection. Plus, SSL also helps power eCommerce by enabling customers to checkout directly on your domain.
Yes. To use a new custom domain name or one you already own you will need to subscribe to an annual paid plan. Support for custom domains is not available on our free plan. Take advantage of Square’s custom domain price, starting as low as $12 a month.
Yes. Using Square Online together with credit and debit card payment hardware like Square Reader or POS can help simplify your entire inventory system. Square Online works with Square hardware products to provide seamless inventory integration. All online and in-person orders sync automatically to streamline inventory management across your whole business.
When setting up a website for eCommerce, it’s important to offer your customers plenty of payment options. Square Online lets you accept all major credit and debit cards, PayPal, Apple Pay, Google Pay and Square Pay.
You can switch plans whenever you like. You can easily change from a free plan to a Plus or Premium plan from inside Square Online. Plan price differs based on feature offering as well as whether you pay annually or monthly.
Yes, you can sell on social media. Square Online integrates with Shopping on Instagram. Just tag products in your posts to let your followers shop right from Instagram. You can also connect your Instagram feed to your homepage. Separate integration with Facebook and Pinterest is also available.