Square Online
Open your doors online.
Bring eCommerce to your retail business and open the door to new sales, expanded service and simpler operations.
Fast, easy, free
Get up and running fast. Auto-import items from any Square point of sale, take product photos with our app, or turn your Instagram feed into an online shopping site. Create and launch your site for no upfront or monthly fees.
Sync online and in person
Manage everything your retail business needs to succeed in one central place. Inventory, items, orders, customer data, loyalty, gift cards – all seamlessly sync with Square Online and any Square POS.
Get local
Create a seamless experience for your local customers shopping in person or online. Offer in-store pickup or returns for online orders and local delivery. Or ship countrywide with simple built-in tools.
Introducing the new Square Photo Studio app
Take high-quality photos optimized for selling online
Learn more >
Designed with eCommerce in mind.
Square Online has templates, tools and features to help you highlight your products and drive more online sales.
Sell on social media
Link your Instagram feed with Square, then tag items in your posts and followers can buy right from the Instagram app. Create targeted Facebook ads and campaigns to market your business. No time to build a full ecommerce site? Convert your Instagram feed into a one-page shopping site.
Find powerful features for online selling
Maximize sales with features designed specifically for retail. Guide your customers directly to the products you want them to see with special sections to highlight top sellers, new items or deals, and make it easier to purchase.
Use coupon codes to drive sales, create repeat shoppers and attract new customers. And post product reviews from happy customers to increase consumer confidence and build buzz.
Ship orders easily
Shipping is easy with integrated tools like a real-time rate calculator, label printing and premium shipping rate discounts. You can even print labels directly from your Square Dashboard.
Make an impression with custom layouts
You don’t need to know HTML to design a professional eCommerce website. Our website builder lets you customize your site to match your brand – take advantage of flexible layouts, upload your logo, add custom product photos, choose your colours, fonts and more.
Build your online store using Instagram.
Create an online shopping page in an instant. Now, Square Online can take Instagram posts from your feed and turn them into an eCommerce website in just 3 simple steps:
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Connect your Instagram account to Square.
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Tag items in your posts you want to sell.
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Click Publish to launch your shoppable page.
Explore more eCommerce features.
Free plan
$0/mo
No setup cost or monthly fees
Payment processing
2.9% + 30¢
per transaction
Start selling online today.
You can launch your online store for free. No monthly fees or startup costs – only pay 2.9% + 30¢ per transaction. Or upgrade to a paid plan for more advanced features to support your retail business as it grows.
Square has a suite of products built for retailers.
Discover a retail technology solution that’s easy to use. This POS can be set up to do just what your store needs – it’s already worked for more than 2 million businesses globally.
A POS system designed to help retailers sell in store and online seamlessly, with built-in tools for advanced inventory management, sales and staffing.
Easily send email promotions to your customers using the contact information in your customer directory when you subscribe to Square Marketing.
Let customers redeem and collect loyalty points for online purchases by using Square Loyalty with your online store.
Accept online and physical Square Gift Cards. Plus, sell eGift cards for your business right on your site.