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How to Make This Your Most Successful Valentine’s Day Yet

Square
Editorial Team

Cupid really rakes it in. The National Retail Federation estimates that this year, the average American celebrating the holiday will spend $142.31, up from $133.91 last year. In fact, 2015 Valentine’s Day spending is expected to reach an NRF survey high: $18.9 billion total. Here’s how Square Point of Sale features can help you maximize your Valentine’s Day sales.

Cupid really rakes it in. The National Retail Federation estimates that this year, the average American celebrating the holiday will spend $142.31, up from $133.91 last year. In fact, 2015 Valentine’s Day spending is expected to reach an NRF survey high: $18.9 billion total.

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What are people buying? Most surveyed (53 percent) said they’re going for sweets — a projected $1.7 billion. One in five (21 percent) plan to spring for jewelry for a total of $4.8 billion, and 38 percent said they’ll buy flowers for a total of $2.1 billion.

Needless to say, the market is hot. Here’s how Square Point of Sale can help you make this Valentine’s Day your most successful yet.

Enable pickup orders.

The NRF also reports that a quarter of Valentine’s Day shoppers plan to make some portion of their purchases online this year. What’s more, this group of people typically go deeper into their pockets, spending 40 percent more than the average Valentine’s shopper. Tap into this market by enabling pickup orders on your website with Square. Let your customers know they can order online (social media posts or email newsletters are a great way to spread the word), and set a pickup window for when they want to swing by to pick up their goods.

Know your busy times.

For many sellers, Valentine’s Day is an all-hands-on-deck situation. Take a look at last year’s sales trends in your Square Dashboard to get a handle on when you’ll need extra help.

Use mobile staff.

You may want to fan out and sell in front of office buildings during lunch and after work hours on Valentine’s Day. Enabling mobile staff will allow you to hold down the fort at your storefront while your employees hit the streets.

Offer gift cards.

Gift cards are a biggie for V-Day (the NRF estimates that people will spend $1.5 billion on gift cards for Valentine’s Day this year). Order gift cards from Square for your business here.

Add modifiers.

Say a customer wants a typical order of a dozen red roses but beefed up with some extra foliage. You can easily add modifiers like this to your items, so you can ring them up quickly.

How does Square help you manage your busy holidays? Let us know on Twitter, and we could feature your business in the Seller Spotlights section of Town Square.

The Square Editorial Team is dedicated to telling stories of business, for business owners. Our team comes from a variety of backgrounds and share a passion for providing information that helps businesses to start, run, and grow. The team is based in San Francisco, but has collaborators all over the country.