You may have testimonials on your website, but did you know it’s also important to have good reviews on your Facebook business page? Let’s look at how to collect customer reviews to use on Facebook.
Why customer reviews on Facebook are important
Customer reviews are an integral part of any business. “Ninety percent of consumers read online reviews before visiting a business,” according to Invesp. This means that if you’re not collecting reviews for Facebook and your other online platforms, you’re missing a whole group of new customers looking for reviews before buying.
In addition, Facebook has 1.59 billion daily active users and 2.41 billion monthly active users. This means that the potential for new eyes on your Facebook page is massive. Also, with the number of users on Facebook every day, it is certainly worth the time and effort it takes to collect customer reviews.
How to collect customer reviews
Let’s look at some of the best ways to collect reviews from your customers.
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Do you have a Facebook page for your business? If not, it’s a simple process and takes fewer than ten minutes. Also, Facebook outlines the process step by step so you don’t have to worry about making mistakes.
Now that you have your business page set up, you can start collecting reviews. To do this, you’ll need to make sure that you have enabled reviews for your Facebook business page. Again, it’s a quick setup process, and when you’re done, customers will be able to leave reviews of your business.
Encourage your customers to check in on your Facebook business page because Facebook will automatically send them a request to review your business. In addition, you can simply post on your Facebook business page that you’d love to hear what your customers think and would appreciate their thoughts on your products, customer service, and overall business experience.
Ask in person
Another great way to collect customer reviews is to simply ask your customers in person. If you have repeat customers that you know love your shop, or even one-time customers that seem to have enjoyed their time in your shop, feel free to ask them at checkout if they wouldn’t mind leaving a review for your business on Facebook. It’s such an easy ask and most people are happy to help out a small business that they like.
Set up an automated email campaign with Square Marketing
You can also set up an automated email campaign asking for reviews through your Square Dashboard, which is sent to customers who have sent you positive feedback in the past via Square receipts as well as to customers in your Regulars group. You can find the Regulars group in your Customer Directory, where you can change the definition of what regular customer means to you.
What to say when you’re asking for customer reviews
This part can seem a little scary, but we promise it doesn’t have to be. Start out by asking customers you know well, or who have given you positive feedback in the past, and that you’re comfortable reaching out to. If you’re uncertain about contacting many customers at once, you can always start by asking one customer for a review and build from there.
When you ask, you can start by thanking them for supporting your business and then say you’re hoping they’d be willing to share a review with you that you can share on your Facebook business page. It can be a short email and to the point, but make sure that you acknowledge their past visits and let them know how much a positive review on your Facebook page can help.