Episode 3

Square AI | How Donnie McClanahan Simplified Menus & Cut Labor Costs Across 5 Cafes

Simplifying your menu can lead to better margins—especially when it’s based on real data. See how Roddy Vending Co uses Square AI to remove low-performing, low-margin items and focus on what sells best.
by Square Nov 25, 2025 — 1 min read

Starring

Starring

Donnie McClanahan is the owner of Roddy Vending Co — parent company of four cafes located in Knoxville, TN. 

About this video series

Square AI: Better Data for Bolder Business Decisions

Square AI: Better Data for Bolder Business Decisions

Learn how businesses are using Square AI to uncover new insights that help them streamline menus, reduce costs, deepen customer engagement, and more. Get inspired and unlock efficiencies in your own business using the power of AI.
See full series

Transcript

Donnie McClanahan: Without Square AI, I wouldn't know what I'm missing in my business to make it better.

Hello, Donnie McClanahan, I run five different cafés in Knoxville, Tennessee area, and have an amazing staff that makes why I come to work everyday better than anything I've done in the last decade.

One of the most valuable things that Square AI has done for me is to help me avoid making a bad decision. When you're optimizing a restaurant, you're constantly looking at your menu asking, "what can I trim?" I use Square AI to compare the item sales across locations. I actually had a wrap that was selling for more at another store and selling quite well. I was going to cut something that was actually good off my menu that I really needed to double down on. 

Square AI has really helped me in labor efficiency. It let me see that I could actually push back opening at one store about 30 minutes. That's a small change, but it saves me 2 to 3 hours of labor every single day with zero impact on service. It does a lot of the math behind the scenes. "What did I spend on payroll last month? By location? How much of that payroll was overtime?" So not only was it giving me almost a custom report. I'm talking to my data asking it what I need to look at, and it's saying, hey, you're spending too much money on overtime. So now I can focus on figuring out my schedules, where I need to adjust that so that it's optimal for not only my staff, but for my customers.

With Square AI, what it frees me up to do is the things that I want to do. I get to really enjoy having more time with my customers every day because I'm not in the back in the office.

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Credits

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Alex Schiff, Product Manager for Square AI, shares how Square AI was developed by working closely with real businesses and how it can unlock valuable insights for you.

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