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Meet the Businesses Behind Your City

Meet the Businesses Behind Your City

When you shop local, you invest in the people and places that make your city unique. The businesses that give New York City its character are powered by people with big ideas and bold ambition — through busy seasons and every day in between. Square partners with these businesses to not only help them grow, but also help communities flourish and cities stay vibrant. Meet the makers, explore their stories, and get to know your neighborhood.
Shop local faves

Seller spotlight

Awoke Vintage

Awoke Vintage

This vibrant vintage boutique with locations across the city stocks a curated mix of clothing, shoes, and accessories, each piece brimming with personality and history.

16 Bedford Ave, Brooklyn, NY 11222
Brooklyn Charm

Brooklyn Charm

Get charmed at Brooklyn Charm where you can design your own jewelry and stock up on quality jewelry-making supplies.

616 Manhattan Ave, Brooklyn, NY 11222
Buddies Coffee

Buddies Coffee

This Brooklyn coffee shop is known for its viral Coquito Latte made from a secret family recipe and its playful homage to skate culture.

226 E 3rd St, New York, NY 10009
Doughnuttery

Doughnuttery

Doughnuttery sells bite-sized doughnuts in over 100 unique flavors, and one taste will show you why it’s a New York favorite.

W 15th St, New York, NY 10011
Economy Candy

Economy Candy

Economy Candy is a family-run business out of the Lower East Side known for nostalgic treats in an old-school candy store setting.

108 Rivington St, New York, NY 10002
Gnocchi on 9th

Gnocchi on 9th

Gnocchi on 9th serves up fresh, handmade gnocchi in flavors ranging from pesto to cacio e pepe, all in a cozy setting.

315 E 9th St, New York, NY 10003
Hellenic Aesthetic NYC

Hellenic Aesthetic NYC

Located in Astoria, Hellenic Aesthetic is a beachy lifestyle boutique that celebrates contemporary Greek culture.

30-91 31st St, Astoria, NY 11102
House of Yes

House of Yes

House of Yes in Bushwick is an immersive nightclub and performing arts venue celebrated for its electrifying shows, from circus to cabaret.

2 Wyckoff Ave, Brooklyn, NY 11237
Housing Works
Thrift Shops

Housing Works
Thrift Shops

Shop in store to get everything from vintage furniture to designer fashion. Every purchase directly supports the mission to fight homelessness and HIV/AIDS.

306 Columbus Ave, New York, NY 10023
Miss Lily’s 7A

Miss Lily’s 7A

In the heart of the East Village, Miss Lily’s 7A celebrates the vibrant spirit of Jamaica through bold dishes like the Middle Quarters Peppa Shrimp and Miss Lily’s World Famous Jerk Chicken.

109 Avenue A, New York, NY 10009
NYC Film Lab

NYC Film Lab

NYC Film Lab is a staple in the Brooklyn photography community, offering high-quality film processing, scanning, and printing, with easy drop-off and mail-in options.

321 Starr St Suite E, Brooklyn, NY 11237
Parcelle Wine

Parcelle Wine

With two chic wine bars and a shop under their belt, Parcelle Wine curates an approachable selection of bottles, celebrating both new winemakers and familiar favorites.

72 MacDougal St, New York, NY 10012
Partners Coffee

Partners Coffee

With locations across Manhattan, Williamsburg, and Queens, Partners Coffee is known for their small-batch, sustainably sourced beans and exceptional coffee drinks.

125 N 6th St, Brooklyn, NY 11249
Sauce Pizzeria

Sauce Pizzeria

Sauce offers pies made with homemade sauce and premium ingredients served in a laid-back, neighborhood atmosphere.

421 8th Ave, New York, NY 10001
Shalom Japan

Shalom Japan

Blending Japanese and Ashkenazi Jewish culinary traditions in a genius way, Shalom Japan in Williamsburg offers a creative menu full of playfulness and deliciousness.

310 S 4th St rear, Brooklyn, NY 11211 Restaurant, retail items
Stems Brooklyn

Stems Brooklyn

Stems Brooklyn started in a speakeasy and grew into a Williamsburg favorite, known for seasonal, design-forward flower arrangements, classes, and events.

96 Knickerbocker Ave #109, Brooklyn, NY 11237
Tend Greenpoint

Tend Greenpoint

This neighborhood garden shop doubles as a plant nursery and community hub, offering rare plants and expert advice for Brooklyn gardeners outfitting small spaces.

252 Franklin St #1L, Brooklyn, NY 11222
Veniero’s Pasticceria & Caffe

Veniero’s Pasticceria & Caffe

Veniero’s specializes in traditional Italian pastries, from rainbow cookies to cheesecake, available in-store or online.

342 E 11th St, New York, NY 10003

The tools that power NYC’s best

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Square Loyalty

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Square Register

Square Register

Take payments with an integrated POS register.

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Browse more stories about our NYC sellers
collection

Browse more stories about our NYC sellers

Around the Corner: New York City Edition is your guide to local businesses, sharing inspiring stories and lessons from entrepreneurs across all five boroughs.

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