How to Turn Your Social Media Followers into Customers

How to Turn Your Social Media Followers into Customers
About 2.5 billion people use social media. Find out how to create thumb-stopping content that will improve your conversions.
by Alise Bailey May 14, 2019 — 3 min read
How to Turn Your Social Media Followers into Customers

This article was written by our partner Mailchimp.

More and more, social media is the secret sauce when it comes to marketing your brand and products — after all, it’s where the people are.

According to a recent eMarketer report, one-third of the global population and more than 70 percent of internet users used social media at least once a month in 2017. That’s 2.48 billion individuals. And yes, that’s billion, with a “b.”

Social media is a great opportunity to reach customers, but it’s a crowded landscape. To create posts that make your brand stand out — and drive results — the first step is to up your content game. Then you can decide how you want to promote it.

Make your content shine

Great, thumb-stopping social media posts have two key components: visuals and copy.

Visuals

Good images or video can increase engagement, and they endear your brand to customers. A few tips to stop those fingers:

Copy

Visuals can help convey an emotion, but great copy can help get consumers to act. Some pointers that’ll help strengthen your words:

Reach the right people

After you’ve made some beautiful content, it’s time to promote it so your hard work gets the visibility that it deserves. You can use Mailchimp’s all-in-one Marketing Platform to create digital ads or Square to boost your Facebook posts or receive appointment bookings via Instagram.

Ready to market smarter? Mailchimp is teaming up with Square to help you turn those likes on Facebook and red hearts on Instagram into dollar signs. If you’re in Atlanta, come hear a panel of speakers give insights about how to make the most of your social media.

Can’t make it? You can still take your business online in minutes when you connect Mailchimp and Square. Sell directly from your landing pages — no eCommerce store needed.

About Mailchimp
Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. Mailchimp puts your audience at the center so you can send marketing email and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.

Alise Bailey
Alise Bailey is an editor at Square, where she writes about how to start, run, and grow a business, highlighting our sellers around the world.

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