When Should You Publish Facebook Posts?

When Should You Publish Facebook Posts?
How to determine the best day and time to post to ensure engagement from your audience.
by Square Jun 13, 2019 — 2 min read
When Should You Publish Facebook Posts?

There are over 2 billion active users on Facebook. So how is it possible to fine-tune your posts to make sure that you’re reaching people at the right times? The answer: you can’t.

The good news? Your goal probably isn’t to reach everyone on Facebook, or even a majority of those 2 billion people — you want to reach and engage with your target audience.

Instead of optimizing posts for everyone, strategically plan to post on your page when your audience is online. Below are helpful ways to decide what times, days, and frequencies are best for reaching your community to drive maximum engagement and reach.

Use insights to your advantage

If one of your goals is to drive engagement, you want to ensure that you’re actually publishing posts around the times that your followers are actively using Facebook.

facebook insights screenshot

For further detail on how to utilize Insights to benefit your business, read more here.

Take a broad look at what works

It’s helpful to prioritize when your community is going to be online, but for the most useful outcome, you definitely want to merge this knowledge with data that shows when most people’s user behavior brings them to the platform.

Optimize for your content.

Timely content can definitely lead to more engagement — especially if it’s a special occasion worth celebrating, a social media holiday with a designated #hashtag, or an announcement from your business. Feel free to go against the grain and step outside your day-of-the-week guidelines when these occasions come up, and plan on maximizing them with follow-up recap content, too.

The Bottom Line is brought to you by a global team of collaborators who believe that anyone should be able to participate and thrive in the economy.


Keep Reading

Tell us a little more about yourself to gain access to the resource.

i Enter your first name.
i Enter your last name.
i Enter a valid email.
i Enter a valid phone number.
i Enter your company name.
i Select estimated annual revenue.
i This field is required.

Thank you!
Check your email for your resource.

Results for

Based on your region, we recommend viewing our website in:

Continue to ->