You’ve already prepared for the season with additional inventory, hired seasonal staff, and set out snacks for Santa. Now it’s time to ensure your business is top of mind for customers during the busy holiday season.
One of the best ways to do that? Promotions — everybody loves a good deal. Fifty percent of consumers said they were convinced to make a holiday purchase due to a limited-time sale or promotion.
The same survey revealed that more than half of shoppers prefer to receive offers via email notifications. And last year, 25 percent of all coupon redemptions from Square Marketing email occurred in November and December.
While it’s up to you to think of the promotion that will drive holiday sales, we’ve taken care of the email part. Square has brand-new holiday marketing templates to help you get started, including:
- Black Friday/Big Sale
- New Year’s
And here are a few tips on how to develop the best offer and then send it to your customers:
Use data: Determine the best promotions for your business: A spooky Halloween deal? Black Friday doorbusters for your brick-and-mortar location? A Cyber Monday super-sale? You can use Square analytics from previous holidays if you’re interested in how your business performed previously on particular dates.
Be specific: With Square Email Marketing, you can target groups using data from your POS, which categorizes customers as regular, casual, or lapsed. You can even send promotions specific to each.
Plan ahead: Square Email Marketing allows you to create and schedule email campaigns in advance, saving you a last-minute scramble and unnecessary seasonal stress.
Follow up: Track the results of your hard-working holiday campaign — and the rest of your email marketing (a CRM isn’t just for the holidays) — to validate your ROI through the data available in the Email Marketing analytics tab.