As a salon or spa owner, finding ways to increase your profits while providing high-quality services is the key to success. Offering a variety of services along with great customer service can ensure that your business brings in and retains clients. When it comes to boosting profits, there are opportunities for you to exceed your business goals without the need for additional manual labor hours.
Adding retail offerings to your appointment-based business can be an opportunity to diversify your revenue streams. In salons, retail products — such as shampoos or skin treatments — are often sold at a profit margin of up to 48%, while service sales have an average profit margin of 36–40%.
Beauty professionals may be reluctant to cross-sell retail products for fear of driving away clients who do not want to be upsold. Speaking about costs with clients, whether it’s about retail items, service sales, or tips, can be uncomfortable. But software solutions that make buying and selling services and items simple and private can help make the experience frictionless.
Square Appointments is an all-in-one point-of-sale for your multi-faceted beauty business. It allows you to schedule, manage, and check out clients within one easy workflow, as well as automate and simplify your back-end operations, including staff scheduling, retail inventory, and eCommerce for easy booking and selling online. Flexible plans give your business access to different features at affordable rates, regardless of size or number of locations.
In this ebook, we’ll help you understand how to utilize retail in conjunction with the services provided at your salon or spa business so that you and your team can organically upsell retail products, support your clients, and leverage omnichannel selling to give you that extra boost in your overall profits.
How to Use Retail in Your Beauty Business to Boost Profits