Gen Z: Future Business Leaders

Gen Z is one of the most entrepreneurial generations ever, redefining what it means to use business as a force for change. Gen Z’ers were born between 1997-2012, and influences like the Great Recession, social media, and growing up with the Internet have heightened their passion and talent for entrepreneurship. Research from EY found that 53% of Gen Z’ers want to start their own business over the next decade. Keep reading to get a snapshot of what Gen Z cares about, the types of businesses they’re building, and how these young entrepreneurs are reshaping the future of business.

Why Now Is the Best Time for Gen Zers to Start a Business

Feb 15, 2023 — 3 min read

While starting a business, regardless of a founder's age, is no small feat, today's environment is ripe for entrepreneurial hopefuls.

Reaching Customers

8 Things Your Business Should Know About Gen Z Consumers in 2023

Jan 29, 2023 — 4 min read

Gen Z's global share of spend is rising, giving businesses a good reason to pay closer attention to them. Here's what to know about Gen Z consumers in 2023 .

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Managing Your Finances

Gen Z Entrepreneurs Eye Roadmap to Early Retirement

Feb 18, 2022 — 3 min read

A quarter of Gen Z respondents plan on retiring before the age of 55 with many turning to entrepreneurship as a path to do so. Two Gen Z entrepreneurs share how they're paving the way to business success.

Managing Your Finances

What You Need To Know About the F.I.R.E Movement and Why Gen Z Gravitates to It

Feb 09, 2022 — 2 min read

In a recent Goldman Sachs survey, 25% of Gen Z respondents said they were planning on retiring before the age of 55. For many, the path to early retirement starts with entrepreneurship.

Starting Your Business

Tips on Starting Your First Business from 3 Groundbreaking Entrepreneurs

Dec 16, 2021 — 5 min read

Career Day is the new Square YouTube docuseries highlighting ambitious Gen Z sellers. Get their keys to success here.

Growing Your Team

Why Gen Z Is So Keen on Entrepreneurship, and What That Means for Employers

Jun 03, 2021 — 5 min read

Who do members of Gen Z want to work for most in the future? Themselves. Learn more about what Gen Z wants in the workplace and how you can best attract and manage this highly independent generation.

Growing Your Team

How to Attract the Next Generation of Employees

May 13, 2019 — 2 min read

There's a lot of talk about millennials in the workplace, but have you thought about what it takes to attract Gen Z? Here are a few things to consider.

Reaching Customers

What Makes Gen Z Tick

Jul 03, 2017 — 2 min read

Here's what you need to know about teen consumers.

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Gen Z: Future Business Leaders

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