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Square Online Store

Start your online retail business easily with Square.

Square Online Store

Simple setup

Auto-import items from any Square point-of-sale system to get your store set up in no time. Or easily turn your Instagram feed into an online shopping site. Plus, there’s no monthly fee.

Sell on social media

Sell where customers spend the most time—on social sites. Square Online Store integrates with Instagram, Facebook, and Pinterest to help extend your online retail business.

Run your whole business

Keep both in-store and online sides of your operation in sync. Manage shipping and fulfillment. Connect with Square solutions for point of sale, marketing, loyalty, and more.

Make an impression with custom layouts

You don’t need to know HTML to design a professional eCommerce website. Our online store builder lets you expertly tailor your site to match your brand—upload your logo, custom product photos, choose your colors, fonts, and more.

Powerful features for selling online

Maximize sales with features designed specifically for eCommerce. Guide your customers directly to the products you want them to see with special sections to highlight top sellers, new items, or deals, and make it easier to purchase.

List unlimited items with individual descriptions and multiple product photos. Easily include variants, like color or size. Flexible tools simplify inventory management to allow you to sell almost any type of product.

Build your online store using Instagram

Create an online shopping page in an instant. Now, Square Online Store can take Instagram posts from your feed and turn them into a shoppable website in just 3 simple steps:

  1. Connect your Instagram account to Square
  2. Tag items in your posts you want to sell
  3. Click “Publish” to launch your own shoppable page

It really is that easy to turn your existing Instagram feed into a retail shopping experience, complete with checkout and payments from Square.

Fulfill orders any way you want

Get your items into customers’ hands efficiently with Square Online Store.

  • Built-in shipping calculator sets up rates based on product price, number of items in an order, weight of an order. Or, just set a flat rate.
  • Print shipping labels right from your Square Online Store dashboard.
  • Free in-person pickup—either in-store or at your curbside.
  • Offer local delivery.

“Extending our retail business to online sales was quick and easy since our Square Online Store seamlessly integrates with our in-store inventory.”

– Alvin Haruthunian, Operations Manager, Hi-Lo Liquor Market

Bring in-store and online retail together with Square.

Square Online Store works seamlessly with Square for Retail to boost efficiency across your entire business.

  • In-store and online orders, items, and inventory stay in sync so you’re never oversold.
  • Holistic reporting lets you see what’s selling—and where.
  • Customer profiles, including sales history, sync as well to help make every interaction personalized and more effective.

Easily connect with other Square solutions.


Offer online appointment booking right on your site.


Launch email and social media marketing campaigns.


Let customers collect loyalty points for online orders.

Gift cards

Sell and accept gift cards for your business online.

No contracts, monthly fees, or start-up costs. You only pay 2.9% + 30¢ per transaction.

Bring your retail business online today.