Fast, easy, free
Get up and running fast. Auto-import items from any Square point of sale or turn your Instagram feed into an online shopping site. Create and launch your site for no upfront or monthly fees. Pay only when you make a sale—just 2.9% + 30¢ per transaction.
Sync online and in person
Manage everything your retail business needs to succeed in one central place. Inventory, items, orders, customer data, loyalty, gift cards, marketing—all seamlessly sync with Square Online and any Square POS.
Create a seamless experience for your local customers shopping in person or online. Offer in-store pickup or returns for online orders, local delivery, and Google product listings. Or ship nationwide with simple built-in tools.
Designed with eCommerce in mind.
Square Online has templates, tools, and features to help you highlight your products and drive more online sales.
Sell on social media
Link your Instagram feed with Square, then tag items in your posts and followers can buy right from the Instagram app. Create targeted Facebook ads and campaigns to market your business. No time to build a full ecommerce site? Convert your Instagram feed into a one-page shopping site.
Find powerful features for online selling
Maximize sales with features designed specifically for retail. Guide your customers directly to the products you want them to see with special sections to highlight top sellers, new items, or deals, and make it easier to purchase.
Use coupon codes to drive sales, create repeat shoppers, and attract new customers. And post product reviews from happy customers to increase consumer confidence and build buzz.
Ship orders easily
Shipping is easy with integrated tools like a real-time rate calculator, label printing, and premium shipping rate discounts. You can even print labels directly from your Square Dashboard.
Make an impression with custom layouts
You don’t need to know HTML to design a professional eCommerce website. Our website builder lets you customize your site to match your brand—take advantage of flexible layouts, upload your logo, add custom product photos, choose your colors, fonts, and more.
Build your online store using Instagram.
Create an online shopping page in an instant. Now, Square Online can take Instagram posts from your feed and turn them into an eCommerce website in just 3 simple steps:
Connect your Instagram account to Square.
Tag items in your posts you want to sell.
Click Publish to launch your shoppable page.
Explore more eCommerce features.
Sync online and in-store inventory
Never be oversold again and eliminate the need to manually reconcile inventory from your in store and online channels.
Automatically funnel your online and in-person orders to the same order and fulfillment manager so you can manage both sides of your business in one place.
Capture customer history and details from your online and in-store channels in one place. View top customers and sales history by channel to create more effective marketing.
Fast, flexible checkout
Make buying online easy by offering shoppers lots of convenient ways to pay— Apple Pay, Google Pay, PayPal, Square Pay, and Cash App Pay. Even add gift messages and offer gift wrapping for a fee.
Built-in tax calculator
Automatically apply the correct taxes to an order, adjust tax settings by item and location, and simplify tax calculations for your retail store.
Manage multiple locations
Take orders online and from all your physical retail store locations on a single site and let customers choose their pickup location.