For neighborhood favorites scaling their own way.

Free Play Arcade began as a private collection of retro arcade games, and with Square, has become a local destination.

5 locations

Over 100 team members

Launched 3 additional revenue streams

14x increase in monthly revenue

See how Free Play Arcade

Analytics

Square AI

Dashboard App

Having data at their fingertips with Square has been huge for Free Play Arcade. The data helps inform menu choices, gives real-time sales updates to ensure all 5 locations are running smoothly, and even helps keep up with compliance.

“We noticed on Thursdays between 9-11 PM we made a lot of sales in the 21+ crowd. Closing at 11 was hindering us from making more money. Those locations are now open until 2 AM on Thursday simply because we had the data from Square.”

Corey Hyden, owner and founder of Free Play Arcade

Square Register

Quick Service

Bar Tabs

Online store

From opening up new locations and adding new menu items to even creating their own fashion line, Free Play Arcade Owner and Founder Corey credits about 10-15% of their growth to all the time they’ve saved by using Square.

“When I’m opening a new location, I order our Square hardware the week before, set it up 2 days before we open, and know it’s going to work. It's not even a real thought when we're growing because it’s taken care of.”

Corey Hyden, owner and founder of Free Play Arcade

Marketing

Loyalty

When business slows down, Corey uses email marketing tools to turn things around — like sending a rainy-day coupon, something his customers now look forward to.

“Our mailing list is about 24,000 people and we get a 50 to 55% open rate. There’s no marketing that’s more valuable than that in the world right now.”

Corey Hyden, owner and founder of Free Play Arcade

Explore Free Play Arcade’s Square setup

Hardware

Square Register

Square Stand

Square Reader for contactless and chip

Sell

Staff

Grow

Partner integrations

Google Business Profile

Operations

Messages

About Free Play Arcade

Award-winning Free Play Arcade features some of the most notable games in existence, all of which still run on their original parts. 5 locations later, owner Corey Hyden remains committed to unlimited play, games with 100% uptime, and exceptional customer service.