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One platform for every part of your beauty business.
Bookings, payments, clients, marketing, and reporting — connected in one system. See what's possible when your tools work together.
Built for how beauty businesses actually run
More than a booking app.
Client Intelligence
Client Intelligence
Know which clients drive your revenue
Your bookings and payments live in one system — so you see who your best clients are, what they spend, and when they're at risk of lapsing. No booking-only platform can show you this.
Marketing & Communications
Marketing & Communications
Bring them back before they drift away
Automated rebooking reminders, targeted campaigns, and personalized promotions — powered by real visit and payment data, not guesswork.
Appointments
Appointments
Your calendar, clients, and team — one place
Clients book online 24/7. Automatic reminders help clients remember their appointments. Your team's schedule stays organized. Square handles appointments — and everything else.
Cash Flow
Cash Flow
See your money in real time
Know where your business stands financially, right alongside your bookings.
Your business is protected
PCI Level 1 compliance, machine-learning fraud detection, end-to-end encryption, and dispute management — built into every transaction. You focus on clients. Square handles the rest.
Hear from beauty businesses on Square
Rachel Dang
Urban Nail Box — Seattle, WA
"Having everything in one place has unlocked our power to grow so quickly."
Jessica Heckman
The Beautiful Co. Hair & Lashes — Greenville, SC
"Square is vital to everything that we do on a daily basis. And it makes not only our reception team's life easier, but the clients love it, because it's very user-friendly and they're able to see exactly what's going on with their personal schedules as well."
Go deeper
Pricing
Get POS features included in every Square plan
Processing fees
Top POS features
POS app and payments
Website builder with SEO tools
Item library
Details
Processing fees
Top POS features
POS app and payments
Website builder with SEO tools
Item library
Processing fees
Top POS features
Staff management
Expanded site customization
Loyalty rewards program
Details
Processing fees
Top POS features
Staff management
Expanded site customization
Loyalty rewards program
Square Pro
Get custom pricing
If you process over $250,000 per year, talk to our team to see if you’re eligible for custom pricing and processing fees. You can also ask about hardware discounts, onboarding and implementation support, technical specialists, and account management.
See the full picture for your beauty business.
Explore how Square connects your bookings, payments, marketing, and cash flow in one platform.