Six Quick and Easy Summer Marketing Ideas That Will Heat Up Sales
Putting together a full-blown marketing strategy is a ton of work. But if you’re strapped for time (who isn’t when running a business?), there are some lightweight things you can do to jumpstart your efforts. One of the easiest places to start is with seasonal campaigns. Changes in the weather (and holidays) give you a built-in hook to promote your business. They’re also a chance to explore new strategies — like hosting a seasonal pop-up shop, for example.
Need some ideas for summer marketing campaigns? Here are some to try this year.
Hit the holidays.
Fourth of July, Labor Day, Back to School — these are all perfect occasions to promote your business. Luckily, Square Customer Engagement will have ready-to-go email marketing templates for all of these holidays (follow us on Twitter and Facebook to be alerted when they’re ready). This means you can quickly and easily send customers themed email for any sale, promotion, or event you’re doing around these holidays. (Consider sending out your Fourth of July marketing email in the next week — America’s birthday is fast-approaching.)
Follow the weather (and local happenings).
Be on the lookout for opportunities to leverage what’s going on locally to promote your business. Social media and sidewalk signage work particularly well for this. Atlanta-based Square seller King of Pops, for example, posted this (yummy) popsicle pic to Facebook on a recent sweltering day. Stork’s Skin Care promoted its sunscreen offerings via a sidewalk sign on a (rare) sunny San Francisco weekend. You could also consider doing a quick email campaign (“It’s going to be 90 today -— 2 for 1 ice cream cones!”) to lure people in. Square Customer Engagement has a ready-to-go template for announcements to help you quickly capitalize on these types of things.
Get out there.
Warmer weather means outdoor events. If you’re a brick-and-mortar store, try looking for ways you can participate in things like street fairs, block parties, or festivals. Pop-ups are also a great idea this time of year, especially in places where people will be in the mood for your goods (think ice cream at the beach, green juices after a yoga-in-the-park event). To promote where you’ll be posting up, send an email announcement to your customers via Square Customer Engagement and shout it out via your social channels. And remember, Square has Offline Mode, so you can still accept payments even if you’re in the middle of nowhere.
Host an event.
School’s out for summer, which means people have more time to hang. So why not throw an event to get your customers together? If you’re a flower shop, you might host a summer flower arrangement class. If you’re a fitness professional, you might get your clients together for a beach boot camp. When promoting your event, one thing to consider is just targeting your regular customers with the invitation to show them some love. Square Customer Engagement makes this easy by automatically segmenting your customer lists into loyal, casual, or lapsed. Bringing your regulars together will help foster a sense of community around your business (always a good thing). For tips on how to promote your event, read our post on 8 Ways to Give Your Guest List a Boost.
Offer summer gift cards.
Especially if you have summer sales spikes, gift cards are a great way to bring in even more customers. You can even design custom Square gift cards to fit a summer theme. For inspiration, take a look at how some Square sellers have incorporated their branding into their gift card offerings.
Sales, sales, sales.
People will be on the lookout for hot sales as holidays like the Fourth of July and Labor Day roll around. So make sure to keep your business top of mind. It’s a good idea to discount items that would be particularly relevant for each holiday. For Fourth of July, for example, run promotions for party items — things like BBQ supplies, red-white-and-blue decorations, and (legal) fireworks. Labor Day tends to be the time people get back to business, so make sure to promote items around that theme. Square Customer Engagement has email templates specifically tailored for announcing sales. Read our post on the 5 Most Effective Ways to Market Promotions to make sure you’re maximizing your efforts here.
Whatever your business, you can always find ways to market yourself during the summer months. We hope these tips will help send you quickly on your way.
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