5 Tips for Business Owners to Manage Their Cash Flow

Getting a handle on your cash flow can be tough for small business owners, but it’s a must for keeping your company humming along (and for ensuring that you can sleep at night). So whether you’re just getting started or are looking for ways to run your business more efficiently, here are some ideas for tackling your cash flow issues.

Keep track of your cash flow.

First of all, do you have a firm grasp on how much money is coming in and going out each month? If you don’t, figure it out, because that’s your starting point to determine where you are and what you need to change or improve. Also, if your business is not yet profitable, determine when you will break even and use that number for future cash flow projections.

Accept Apple Pay and chip cards everywhere.

Order the Square contactless and chip reader.

Order your reader now
Use online invoicing.

If you haven’t already implemented online invoicing, you’re missing out on an opportunity to easily streamline and track your billing system. Paper invoices are hard to keep track of on both ends, and it’s too easy for them to get, ahem, “lost in the mail.” Square Invoices allows you to send invoices and see who has (and hasn’t) paid, so you know who to follow up with. Invoices paid online are deposited directly into your bank account in one to two business days. You can also record invoices that are paid with cash or a check.

Set up Instant Deposit.

One of the quickest and easiest ways to deposit and access funds is with Square Instant Deposit. As the name implies, you can deposit your funds instantly, even late at night or on the weekend. Just link your debit card and tap Instant Deposit in your Square app settings to see the funds in your account in seconds. Each deposit costs exactly 1% of the total deposit amount. That’s it. You can choose to use Instant Deposit any time your balance is greater than $50.

Incentivize early payment.

You should set clear terms, which could mean anything from setting a due date two weeks from the invoice date or, for ongoing services, requiring payment by the 15th of every month. Then, if payment is due in two weeks and a client pays you in five days, try offering a slight discount, like 2% off. Or you can reward early payment with a discount on future products or services. By the same token, you should penalize delinquent payments with either a one-time late fee or another percentage-based pricing structure.

Generate some new business.

One of the best ways to improve your cash flow is, of course, to make more sales. And launching an email marketing campaign doesn’t have to be complicated and time consuming. Square’s email marketing service allow you to quickly send messages tailored to specific groups, like regular customers or people who haven’t shopped in six weeks. Let them know about sales or new merchandise, and depending on the group, you can also offer special discounts or gifts with purchase. No matter what you’re offering, email marketing is a simple way to boost online business or get more people in your store.

How to Run Your Business: A Simple Guide for Strategic, Effective Management

3 Payments Methods You Should Start Accepting in 2016

An Apple Pay Guide: Everything You Need to Know About Contactless Payments

Read more in:

Accept chip cards and Apple Pay everywhere.

From magstripe and chip cards to NFC payments, accept every way your customers want to pay.

Get started

Learn More

Get the latest business tips and advice delivered straight to your inbox.

Each issue will feature articles and advice on how to grow sales, improve your marketing, simplify accounting, and much more.