The future of retail isn’t moving all online — it’s moving everywhere your customers are.
Selling online is now table stakes, and it requires an omnichannel solution that can tie each touchpoint together — for shoppers on the front end and business owners on the back end. Using integrated tools, successful online retailers are syncing their inventory, tracking orders, offering loyalty programs, and selling on social media.
With everything in one place, creating that connected, personalized experience across channels makes online shopping a complement to the in-person shopping trip.
From social media selling to chatbots to text message checkout links, retailers are connecting with customers everywhere they want to shop, using technology to automate operations, opening up more time to invest in marketing, design, staffing, and new business ideas. For today’s retailers, connecting with customers at each touchpoint is leading to higher sales and the flexibility to adjust and grow.