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Holiday Marketing Tips & Ideas

Make the most of the holidays with marketing tactics that address how consumers are planning, spending, and saving this season. From experiential marketing to gift cards, explore holiday tips and ideas that will help your brand deliver on the shopping trends consumers are craving this season.

Why Showing Customers The Love This Holiday Season Matters More Than Ever

Why Showing Customers The Love This Holiday Season Matters More Than Ever

Retailers that can ‘show the love’ by understanding and acting on consumer desires for human-centered holiday experiences this holiday season and beyond.
Seasonal Staffing Strategies: Attracting, Training, and Retaining Top Restaurant Talent

Seasonal Staffing Strategies: Attracting, Training, and Retaining Top Restaurant Talent

For restaurants, the holidays can indicate a spike or a lull in guests. Learn how to create a winning atmosphere for your seasonal staff, and set your team up for success for either outcome.
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Top Holiday Shopping Trends for 2023

Top Holiday Shopping Trends for 2023

Based on data from the Square and Afterpay Festive Forecast, these are top trends amongst consumers and retailers that will shape the 2023 holiday shopping season. 
8 Brilliant Social Media Holiday Campaign Ideas
How to Sell More Gift Cards with These Clever Holiday Gift Card Promotions

How to Sell More Gift Cards with These Clever Holiday Gift Card Promotions

Find out how to sell gift cards in person, in your store, and on your website with these great tips for boosting gift card sales this holiday season.
How to Create an Online Holiday Shopping Experience

How to Create an Online Holiday Shopping Experience

Holiday shopping will continue to take place online this year. Here's how to get your site ready for shoppers as customer behavior continues to evolve.
9 Ideas for Creating a Virtual Holiday Window Display

9 Ideas for Creating a Virtual Holiday Window Display

Bring the festive lights and the magic of a holiday window display to your digital storefront this year.
SBA and Square: Holiday Marketing Tips for Small Business

SBA and Square: Holiday Marketing Tips for Small Business

Lauren Weinberg, Square’s Global Marketing Lead, discusses holiday marketing strategies for small businesses.
8 Types of Shoppers Sellers Need To Know This Holiday Season

8 Types of Shoppers Sellers Need To Know This Holiday Season

COVID-19 has changed where we shop, but not how. From procrastinators to bargain hunters, here are eight types of shoppers to reach this holiday season.
6 Strategies for Creating Brand FOMO During the Holidays

6 Strategies for Creating Brand FOMO During the Holidays

The holidays are full of activities shoppers don't want to miss. Here are six ways sellers can channel this FOMO to make their brand stand out this season.
How Chatbots Can Improve the Holiday Shopping Experience for Customers

How Chatbots Can Improve the Holiday Shopping Experience for Customers

Customer support is crucial for retaining customers, especially during the holidays. Chatbots can help sellers scale while maintaining a good experience.
How to Create a Holiday Email Strategy for Your Business

How to Create a Holiday Email Strategy for Your Business

A strong holiday email marketing strategy is key to getting customers into your store to shop.
Why You Should Schedule Your Email Before the Holidays

Why You Should Schedule Your Email Before the Holidays

The countdown to the holidays is on. Here's how to make the most of the Square email scheduling feature, to ensure you stay with touch with your customers throughout the most wonderful time of the year.
Retail Holidays: 13 Holiday Window Display Ideas

Retail Holidays: 13 Holiday Window Display Ideas

Everything you need to know to create dynamic, eye-catching retail holiday window displays. Thirteen great holiday window ideas for your business.
Holiday Customer Service Mistakes — and How to Avoid Them

Holiday Customer Service Mistakes — and How to Avoid Them

It’s important that your customer service is on point during the holidays. Here are six common holiday customer service mistakes and how to avoid them.
Up Your Holiday Marketing Game with New Email Templates and Promotions

Up Your Holiday Marketing Game with New Email Templates and Promotions

Ensure your business is top of mind for customers during the busy holiday season.
Simple Ways to Improve Your Holiday Email Marketing

Simple Ways to Improve Your Holiday Email Marketing

Email marketing is an important part of your business's holiday promotions. Here are great tips for how to make your holiday email marketing more effective.
Holiday Marketing: 26 Things Not to Forget

Holiday Marketing: 26 Things Not to Forget

We created this ebook with Hubspot marketing gurus. The "Holiday Marketing Campaign Ideas A-Z" guide contains 26 key tactics for great holiday marketing.
Cheap Holiday Marketing Ideas for Your Business

Cheap Holiday Marketing Ideas for Your Business

On a tight budget? Check out these cheap holiday marketing ideas, and create a winning holiday marketing plan with these creative holiday marketing ideas.
Drive More Donations: 6 Holiday Marketing Strategies for Nonprofits

Drive More Donations: 6 Holiday Marketing Strategies for Nonprofits

To bring in as many donations as possible this holiday season, here are some things your organization should start doing (and planning) over the next month or so.
Holiday Promotion Ideas to Attract New Customers

Holiday Promotion Ideas to Attract New Customers

As consumers kick off their holiday shopping earlier this year, it’s important to kick your holiday promotion plan into gear at the same time.

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