How does Local Cash work?

Customers can earn 10% back in Local Cash, up to $10 per order, on qualifying orders when they follow your business in Cash App. They can redeem Local Cash at your business even when they earned it with another participating business. Local Cash is a promotional reward with no cash value.

Who pays for Local Cash?

For the first 12 months, Cash App pays for the Local Cash your customers earn to help drive more orders — at no extra cost to your business. Before that period ends, we’ll let you know what’s changing. You’ll be able to choose your Local Cash rewards rate from available options or pause your participation in Square Dashboard.

What changes on Point of Sale?

For participating businesses, your Point of Sale will update automatically to help customers earn and redeem Local Cash at checkout. After an order, customers can scan the displayed QR code to follow your business and earn Local Cash. To redeem in store, a customer presents a QR code from Cash App for your team to scan. Your deposits, payouts, and usual checkout flow won’t change.

How does this impact staff?

Everyone who runs your Point of Sale should know how customers earn and redeem Local Cash. Your team may need to scan a customer’s QR code when they redeem, but they don’t need to explain or promote Local Cash. During busy periods, anyone running your Point of Sale can pause the Local Cash prompt for customers and resume it after a period of time.

Can I pause or opt out of Neighborhoods?

Yes. You can pause the Local Cash QR code on your Point of Sale during a busy period without changing your ability to accept Local Cash.You can also pause your business’s participation anytime in Square Dashboard . You can resume when you’re ready.

Grow your business with Local Cash

Neighborhoods

Square and Cash App¹ are connecting both sides of the counter to help turn everyday transactions into repeat business, with new ways to reward your customers and reach them directly.

Night Swim Coffee added 8.8K followers through Square hardware. Followers make up 1 in 4 transactions and spend 80% more.²

1,000

average followers in year one³

110%

more transactions from followers for top sellers⁴

order growth for sellers marketing to followers⁵

Get discovered by more customers

Your business appears on the map in Cash App as a place that accepts Local Cash. And because Local Cash works across the city, rewards earned at nearby coffee shops, restaurants, and stores can be redeemed with you.

10% Local Cash — paid for the first 12 months¹

Customers earn 10% back in Local Cash on qualifying orders up to $10 per order, and redeem it on future visits. Cash App pays for Local Cash during the first 12 months, and your business receives the full value redeemed.

Connect more customers at checkout

Customers scan at your existing Square Point of Sale to connect their Cash App account, earn or redeem Local Cash, and follow your business. Nothing changes about how you ring up orders, and you can pause the QR code when it gets busy.

Get a direct line to your followers

Customers who follow your business become people you can reach again through Cash App, with updates, offers, and ways to order. Every visit gets a better chance of becoming the next one.

Keep more with 1% on direct orders

When customers place orders directly from your ordering profile on Cash App, you pay only 1% processing. No marketplace commissions or monthly fees.

Track customer growth

Square Dashboard shows your Local Cash activity, follower growth, and repeat customer behavior, so you can see what contributes to growth and make decisions from evidence.

How does Local Cash work?

Customers can earn 10% back in Local Cash, up to $10 per order, on qualifying orders when they follow your business in Cash App. They can redeem Local Cash at your business even when they earned it with another participating business.

Local Cash is a promotional reward with no cash value.
Who pays for Local Cash?

For the first 12 months, Cash App pays for the Local Cash your customers earn to help drive more orders — at no extra cost to your business.

Before that period ends, we’ll let you know what’s changing. You’ll be able to choose your Local Cash rewards rate from available options or pause your participation in Square Dashboard.²
What changes on Point of Sale?

For participating businesses, your Point of Sale will update automatically to help customers earn and redeem Local Cash at checkout.

After an order, customers can scan the displayed QR code to follow your business and earn Local Cash. To redeem in store, a customer presents a QR code from Cash App for your team to scan. Your deposits, payouts, and usual checkout flow won’t change.
How does this impact staff?

Everyone who runs your Point of Sale should know how customers earn and redeem Local Cash. Your team may need to scan a customer’s QR code when they redeem, but they don’t need to explain or promote Local Cash.

During busy periods, anyone running your Point of Sale can pause the Local Cash prompt for customers and resume it after a period of time.
Can I pause or opt out of Neighborhoods?

Yes. You can pause the Local Cash QR code on your Point of Sale during a busy period without changing your ability to accept Local Cash.
You can also pause your business’s participation anytime in Square Dashboard. You can resume when you’re ready.

¹Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). See cash.app for more details.

Cash App funds the cost of Local Cash rewards for the first 12 months. Offer valid only for the original recipient of this email. Not transferable or redeemable for cash. Additional terms apply. Offers and program terms subject to change.

²Followers are all time. Transaction data measured since 1/28/26 with at least 90 days of history per customer. Enrollment is customer-initiated; differences reflect observed behavior, not a measured effect of the program. Results may vary.

³Based on data from Q1 2025 to Q2 2026 from sellers who were active for the entire duration.

⁴Based on 26,260 enrolled customer–seller pairs and 162,404 comparison pairs at the 44 highest-adoption Neighborhoods sellers based on the top 10%, measured since 1/28/26 with at least 90 days of history per customer. Sellers were selected by share of transactions involving Local Cash. Enrollment is customer-initiated; differences reflect observed behavior, not a measured effect of the program.

⁵Based on 44 marketing campaigns sent by US food & beverage Neighborhoods sellers in the 60 days ending 8/4/26. Revenue per recipient averaged $0.12 for Cash App campaigns and $0.02 for email. Small sample, results may vary.

Neighborhoods Grow your business with Local Cash — paid by Cash App

Square and Cash App¹ are connecting both sides of the counter to help turn everyday transactions into repeat business, with new ways to reward your customers and reach them directly.

FAQ

How does Local Cash work?

Who pays for Local Cash?

What changes on Point of Sale?

How does this impact staff?

Can I pause or opt out of Neighborhoods?

Become a favorite in your neighborhood

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Square and Cash App1 are connecting both sides of the counter to help turn everyday transactions into repeat business, with new ways to reward your customers and reach them directly.

How does Local Cash work?

Who pays for Local Cash?

What changes on Point of Sale?

How does this impact staff?

Can I pause or opt out of Neighborhoods?

Square and Cash App¹ are connecting both sides of the counter to help turn everyday transactions into repeat business, with new ways to reward your customers and reach them directly.