System updates

We’re experiencing issues that may affect your Square services. We’ll continue to update our status page with more information.

Home>Customer Management

Get Started with Customer Engagement

Customer engagement tools are available to all Square merchants. We also offer a set of advanced tools at a monthly rate with Square Marketing and Square Loyalty. Watch the video below to learn more about Square’s Customer Engagement:

Free Customer Engagement Features

All Square merchants have access to the following tools:

Square Marketing Features

A Square Marketing subscription starts at $15 a month. With Square Marketing, you can engage your customers via email and social media. To send email campaigns to smaller audiences, or on an occasional basis, you may opt to pay-as-you-go for 10¢ per email sent.

  • Email Marketing: Send unlimited marketing emails with customizable templates.

  • Automated Email Campaigns: After a one-time setup, automatically send your customers a welcome email, a coupon on their birthday, or reminders to come back in.

  • Target your customers with automatic smart groups, so that the right people get the right message to maximize your sales. Use the Email Subscribers and Text Subscribers smart groups and filter your Marketing Subscribers through your Customer Directory.

  • View your results and sales: See in-depth reporting for every single campaign.

  • Add Facebook to your Campaigns: Link your Facebook account to share your campaign on social pages as well. You can even boost your posts right from Square Marketing.

  • Shareable Promotions: Share rewards via Facebook with your customers and fans, letting them spread the word.

  • Celebrate Birthdays: Collect customer birthdays, and send automatic coupons to delight them on their special day.

Customers in your directory will be considered subscribed if they have a public email address (i.e. the email address was manually entered into the customer’s profile) that has not bounced or been manually unsubscribed. Customers with a private email address (i.e. not visible) and have made 1 or more payment in the last 12 months with your business will also be considered subscribed.

When a customer’s email address is unsubscribed or bounces, the email address will not be removed from your directory, but it will no longer be included in your Marketing filters and smart groups.

Learn more about Square Marketing pricing.

Note: Square Marketing subscription pricing is based on the number of subscribed contacts stored in your Customer Directory. If you use Square Appointments, your client list will be automatically merged with your Customer Directory, which may cause your subscription pricing to increase.

Square Loyalty Features

Square Loyalty keeps your customers coming back again and again with quick, simple digital rewards. A Square Loyalty subscription includes the following features:

  • A Digital Rewards Program: That your customers can sign up for right when they make a purchase.

  • Simple Ways to Earn Rewards: Your customers can earn points and rewards for every single purchase, even when they pay with cash.

  • Flexible Rewards: Reward your customers with complimentary items or discounts.

  • Incentivize Repeat Visits: Watch your business grow as your best customers come back again and again.

  • Details are in One Place: Customer loyalty details are stored right in your Customer Directory.

  • Administrative Tools: Tools allow you to manage employee access to view or edit Loyalty details in your Customer Directory from your online Square Dashboard or right from the Square app.

  • Loyalty Insights: See who’s using your Loyalty program and the impact on your bottom line.

Learn more about: Customer Engagement

Can't find what you need?