Holiday Promotion Ideas to Attract New Customers

This article was updated on 10/31/2022.

Holiday promotions are a surefire way to attract new customers, whether you’re in retail or you run another type of business. But when every company is trying to grab a piece of the holiday pie, you can’t just wait for new customers to find you. You need to develop a plan.

As consumers kick off their holiday shopping earlier this year, it’s important to kick your promotion plan into gear at the same time.

Here are six holiday promotion ideas to help you attract new clients and show appreciation for your regulars.

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1. Target the need

Your first task is to figure out where the need will be.

Do you own a clothing store? Think of all the matching holiday onesies or sweaters shoppers will crave as they plan their Christmas gatherings. Are you a photographer? Target all those families scrambling for a last-minute holiday card picture or businesses looking to capture moments from their company holiday party.

Targeting promotions toward a specific use case will go much further than general holiday promotions.

2. Target your audience

Think about who is more likely to need your services these days: a business, or individual clients?

If you’re trying to sell more plants at your nursery, you may want to offer corporate discounts and delivery for potted plants. If you’re trying to get new salon customers, it probably makes more sense to direct your marketing toward a potential first-timer

Depending on what you sell, you may even consider running different holiday promotions for both businesses and individual clients.

3. Spread the cheer

Don’t just decorate your store window. Make sure to spice up your website, email marketing campaigns, text message marketing campaigns, social media accounts, and mailers with thematic designs to let your clients know about your holiday promotions.

As some shoppers cut back on going to physical stores, posting your holiday promotions everywhere you sell will help you effectively get the word out.

4. Make yourself giftable

Break out that ribbon. Your gift baskets and gift cards should look good enough to put under a tree or stuff into a stocking. Custom designs can help make your gift cards — and your brand — stand out. Whether it’s a last-minute gift or exactly what they had on their list, these quick gifts can easily be the talk of the holiday party.

(For inspiration, check out the super-creative designs some local businesses made using gift cards from Square).

5. Bring people together

Togetherness is always a central focal point of the holidays. Think about ways you can bring local businesses and clients together to maximize your opportunity to promote your business and find new customers. Donating to charitable organizations, like a toy drive or food bank, and inviting your clients to participate, for example, is one way. 

Or you could choose to join other businesses at a neighborhood holiday fair — like the Renegade Craft Fair — and entice customers to help support local businesses by offering special, one-time deals.

6. Give first

If it makes sense for your business, think of ways you can give to your customers. This could be in the form of little extras when they purchase a service, small toys or treats for customers with kids, or raffle-style giveaways.

The holiday season is a time when many businesses roll out promotions and sales, so customers are used to basing their shopping choices on special deals. This year, starting early and getting creative with your holiday promotions will get people’s attention exactly when they’re ready to buy.

*Image by Stephen Depolo on Flickr