Holiday eCommerce Guide
With 55% of consumers anticipating online holiday purchases*, from search to social media, ’tis the season for online sellers to reach customers and provide a seamless purchase experience.
Meet the online shoppers.
eCommerce shoppers have an array of purchase habits and gift-giving motivations. Whether they’re wanting to give gifts that bring unique memories to last a lifetime, seeking out great deals, or scrambling to hang the holly at the absolute last minute, understanding what each of these consumers is looking for can help you secure sales and even earn their loyalty throughout the rest of the year.
Here’s what you need to know to make each online shopper’s holiday season merry and bright.
Explore the journey to buying a gift.
Finding the perfect gift in 2019 is a journey that spans platforms and devices. With shoppers researching on social media, evaluating options on their mobile devices, and attending pop-ups and other “retailtainment” events, online sellers of all sizes have prime opportunities to reach gift givers with the convenience and choice they’re looking for as they deck the halls.
Whether it’s a clear and generous return policy, expedited shipping, in-store pickup, or an appealing deal or promotion, offering a great customer experience and peace of mind goes a long way toward preventing abandoned carts this season.
See how eCommerce sellers are prepping.
From launching a new business in the midst of the winter holidays to having a system down pat thanks to learnings from several seasons past, these sellers are offering up their tips to prepare for the holiday rush.
If you need advice on purchasing, inventory, marketing, discounts, packaging, shipping, gift options, and a partridge in a pear tree (maybe not that last one, but you get the idea), these business owners are sharing their secrets to making this the most wonderful time of the year.
“Be prepared, don’t panic, have fun … and take plenty of notes.”
Montello Tasting Room
“Trust your gut. Pay attention to what products you’re investing most of your money in so that if you have one good weekend, you don’t run out of products for the next.”
“Look for ways to make things as automated and turnkey as possible. The more you optimize the process for this season, the better.”
Hogg Batch Experimental Coffee Roasters
Use these holiday best practices.
We have all the holiday pointers you need—from preparing your online store and planning marketing strategies to handling customer service and everything in between—to help you get to work and avoid getting your tinsel in a tangle.
Get the holiday survival toolkit in your inbox.
We know you’re busy. So we’ve had our elves wrap up our eCommerce Holiday Guide and curate even more best practices, tips, and advice into a convenient weekly email to help you survive this holiday shopping season.