Your guide to holiday selling in 2020
Square Online presents: Humanizing the Holidays.
Holiday shopping is about people.
From winter festivals to iconic window displays, in-person experiences bring us together as we hunt for the perfect gift. The COVID-19 crisis has reshaped these long-held traditions by limiting in-person experiences, and accelerating the growth of eCommerce. And as businesses prepare for the busiest shopping season of the year, they will require new strategies for engaging shoppers.
Despite these changes, your customers still want to come together for holiday rituals, even if they’re online. From virtual holiday sales, to web browser window displays, you can engage with them in new ways, across multiple channels, to create enjoyable holiday moments.
This year’s holiday season will look unlike any other, but that doesn’t mean it can’t be memorable. To help you plan your strategy, we’ve compiled an eBook on how to bring customers together and inspire lasting connections with your customers, drive sales, and strengthen your online presence, all while keeping spirits bright—and at a responsible distance.
What does holiday shopping look like in 2020?
“There are still plenty of creative ways to get customers in the holiday spirit, ranging from moving merchandise outside for sidewalk shopping to reimagining store windows as end-to-end ‘alternative showrooms.’”
“The keys to success start with end-to-end digitization – which helps ensure accurate inventory is always viewable across digital and physical stores.”
“The U.S. Census Bureau’s second quarter retail sales estimates show that the eCommerce share of all retail trade leapt up to 16.1%.”
“The coronavirus crisis has accelerated the significance of eCommerce to nearly every seller’s and retailer’s future.”
— David Rusenko, General Manager of eCommerce, Square