COVID-19 resources

Your guide  to  holiday  selling  in  2020

Square Online presents: Humanizing the Holidays.

Square Online

Holiday shopping is about people.

From winter festivals to iconic window displays, in-person experiences bring us together as we hunt for the perfect gift. The COVID-19 crisis has reshaped these long-held traditions by limiting in-person experiences, and accelerating the growth of eCommerce. And as businesses prepare for the busiest shopping season of the year, they will require new strategies for engaging shoppers.

Despite these changes, your customers still want to come together for holiday rituals, even if they’re online. From virtual holiday sales, to web browser window displays, you can engage with them in new ways, across multiple channels, to create enjoyable holiday moments.

This year’s holiday season will look unlike any other, but that doesn’t mean it can’t be memorable. To help you plan your strategy, we’ve compiled an eBook on how to bring customers together and inspire lasting connections with your customers, drive sales, and strengthen your online presence, all while keeping spirits bright—and at a responsible distance.

What does holiday shopping look like in 2020?

“There are still plenty of creative ways to get customers in the holiday spirit, ranging from moving merchandise outside for sidewalk shopping to reimagining store windows as end-to-end ‘alternative showrooms.’”

Megan Karande, Product Marketing Manager, Square

“The keys to success start with end-to-end digitization – which helps ensure accurate inventory is always viewable across digital and physical stores.”

David Rusenko, General Manager of eCommerce, Square

“The U.S. Census Bureau’s second quarter retail sales estimates show that the eCommerce share of all retail trade leapt up to 16.1%.”

Felipe Chacon, Economist, Square

People are shopping more online during the pandemic.

According to a report by Wunderman Thompson Commerce, the amount of shopping done online jumped nearly 20 percent following orders to shelter in place.

Learn tactics for reaching different types of shoppers >

Cyber Weekend will define holiday shopping in 2020.

In 2019, Cyber Weekend (Black Friday, Small Business Saturday, and Cyber Monday) sales topped $9.4B. This represents a year over year growth rate of 19.7%.

Explore how to prep your store for an increase in online sales >

Get ready for the 2020 holiday rush.

Make it easy for customers to find the perfect present.

Create gift guides with filters like price range, or recipient, to your online catalog, so customers can easily check everyone off their list.

Go omnichannel so customers can find you in new ways.

Use shoppable posts on your social media platforms or provide payment links in emails to create new opportunities for sales.

Resurface your existing product inventory.

Group complementary products and price them slightly lower when sold together to help incentivize sales.

“The coronavirus crisis has accelerated the significance of eCommerce to nearly every seller’s and retailer’s future.”

— David Rusenko, General Manager of eCommerce, Square

Ready to get started?

Download “Humanizing The Holidays” for insight from experts on how to create a memorable holiday season for your customers and your business.