Timely resources for sellers

Holiday eCommerce Guide

With 55% of consumers anticipating online holiday purchases*, from search to social media, ’tis the season for online sellers to reach customers and provide a seamless purchase experience.

With the rise of eCommerce, shoppers are heading online to find the perfect gift—and the best deals. From how to set up your online store for experiential gift giving to telling a brand story that captures shopper attention, Square has assembled this definitive guide to how online sellers can stay competitive during the holidays.

The Nice List

Meet the online shoppers.

eCommerce shoppers have an array of purchase habits and gift-giving motivations. Whether they’re wanting to give gifts that bring unique memories to last a lifetime, seeking out great deals, or scrambling to hang the holly at the absolute last minute, understanding what each of these consumers is looking for can help you secure sales and even earn their loyalty throughout the rest of the year.

Here’s what you need to know to make each online shopper’s holiday season merry and bright.

Jingle All The Way

Explore the journey to buying a gift.

Finding the perfect gift in 2019 is a journey that spans platforms and devices. With shoppers researching on social media, evaluating options on their mobile devices, and attending pop-ups and other “retailtainment” events, online sellers of all sizes have prime opportunities to reach gift givers with the convenience and choice they’re looking for as they deck the halls.

$1 in $5

Total online revenue during the holidays that is accounted for in the five-day period from Thanksgiving to Cyber Monday.

51.4%

Online visits from smartphones during the 61-day period that ended on Dec. 31.

Whether it’s a clear and generous return policy, expedited shipping, in-store pickup, or an appealing deal or promotion, offering a great customer experience and peace of mind goes a long way toward preventing abandoned carts this season.

61%

Consumers that said they give gifts of experience because it creates a “special memory.”

95%

Consumers that said that price discounts appealed to them the most out of all holiday promotional offers.

1.5X

Increase in spend by procrastinators who shop for last-minute beauty, retail, or entertainment gift cards.
See More

Learn where to meet holiday shoppers across online channels and more.

Making Spirits Bright

See how eCommerce sellers are prepping.

From launching a new business in the midst of the winter holidays to having a system down pat thanks to learnings from several seasons past, these sellers are offering up their tips to prepare for the holiday rush.

If you need advice on purchasing, inventory, marketing, discounts, packaging, shipping, gift options, and a partridge in a pear tree (maybe not that last one, but you get the idea), these business owners are sharing their secrets to making this the most wonderful time of the year.

Easy As Pumpkin Pie

Spread Holiday Cheer

Sell even more this holiday season with an online store.

No matter what you sell—from winter sweaters to hot chocolate, holiday trimmings to sleigh rides—Square Online Store helps you quickly launch an eCommerce website with an intuitive online store builder and easy-to-use eCommerce tools. Showcase your items, set up Square for online payments, and you’re ready for this peak shopping period.

You’ll also have everything you need to ensure your customers have a holly jolly shopping experience, all from your Square account.

  • Accept Square gift cards
  • Instagram integration
  • Order status text alerts
  • Accept donations
  • Password protected pages
  • Google Pay and Apple Pay
  • Embed custom code
  • Sales coupons
  • In-store customer pickup
  • SEO tools
  • Integrated Facebook ads
  • Advanced analytics and insights

Get the holiday survival toolkit in your inbox.

We know you’re busy. So we’ve had our elves wrap up our eCommerce Holiday Guide and curate even more best practices, tips, and advice into a convenient weekly email to help you survive this holiday shopping season.

* NRF. “Retail Holidays and Seasonal Trends: Winter Holidays.” NRF. 2019