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Create a Picture-Perfect Instagram Account for Your Salon

Alise Bailey, Editor
Square

You probably already know that an Instagram account for your business is crucial to a solid omnichannel marketing plan.

These days, beauty is extremely popular on social media. A search for #beauty returns over 176 million Instagram posts, and #haircut hits over 18 million. #Hairstylist? Over 12 million. Clearly, Instagram is the place to be when it comes to promoting your salon to loyal customers and new followers alike.

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Below, we share our favorite tips and tricks for showcasing your salon on Instagram.

Trendy styles

Biolage? Unicorn hair? Hidden rainbow color? If you offer trendy hair colors and cuts, post them. It’s a great way to showcase your stylists’ talent and creativity, and encourage followers or customers to come in and try something new.

Taylor Monroe

Highlight special events

While you may not style hair for special events every day, it’s fun to showcase celebrations like weddings. Don’t forget to add hashtags for brides-to-be looking for inspiration.

Steel + Lacquer

Introduce new products

Have a new product that you’re pumped about? Post a shot of the new goods so your followers get excited, too. Added bonus: tag the brand of the product and you could get a nice shoutout or mention on their social media accounts, too.

Taylor Monroe products

Share your space

Your homebase sets the tone for your business. Don’t be afraid to include some beauty shots of your salon. It gets followers excited and entices new customers to come check your business out.

Paradox Barbers

Choose a fun background

While a blank background is fine to highlight new ’dos, consider shooting on an accent wall or with a specialized pattern or color. It’s a great way to create a unique, consistent backdrop for your brand on social media.

Steel + Lacquer background

Capture the action

People love getting behind-the-scenes peeks at your work. Post photos or videos of your trustiest tools, what a treatment looks like while processing, or staff hanging out. It’s a great way to show the people and the tools that make your business special.

barbershop tools

Tell your story

Capture the human side of your business and share what inspires you and keeps you going. It gives your customers a great way to connect with your mission and learn more about you. Consider highlighting a stylist each week with what’s inspiring them or their new favorite trends or products.

Old Town Barber Shop

Showcase your knowledge

Include educational videos and how-tos to give followers quick tutorials about everything from how to do a fishtail braid to color trends for fall or how to use a new product correctly. Your followers will thank you for the help. And, of course, don’t forget to utilize Instagram Stories and Instagram Live — fun options for engaging your followers in a new way.

Alise is an editor at Square, where she writes about how to start, run, and grow a business, highlighting our sellers around the world.