Instantly Better Instagram Photos: A Tutorial for Creating Fantastic Images for Your Business

photo of a square merchant in their store
Whether you’re working with a micro influencer or showcasing your own fresh-baked goods, photos and visuals are an important part of marketing your business. A picture truly is worth a thousand words, especially now.

With over 500 million monthly active users, Instagram is a great platform to market your business to customers near and far. But you’re doing yourself a disservice if you’re not posting great photos. It takes less than 50 milliseconds to form a first impression, so it’s crucial to have great visuals.

Here we’ve curated some of our favorite tips to up your ’gram game.

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Use natural light

Natural light provides great quality and interest to images. Morning, evening, and overcast light are the best. If you’re shooting indoors, take advantage of windows.

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Find your focus

What story are you trying to tell? Is your image telling that story? Your visual should encapsulate all of it.

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Invite guests

Whether it’s a customer with a cute dog in the shop or an employee sharing a day in the life, invite guests to help spice up your feed and show a mix of viewpoints of your brand.

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Take a bird’s-eye view.

Shoot from above to give a full view of table or plate. Bonus: you’ll be able to showcase plates of delicious food or stacks of cozy sweaters.

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Stay consistent.

Sixty percent of the top brands on Instagram use a consistent filter. Filters are also related to social engagement, so find one you like and stick with it.

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Caption it.

A great caption encourages your followers to engage. It can be anything from a funny haiku to a song lyric or movie quote. We like to share the stories of our sellers on our account.

(1/3) Shaun and Meg Parrish opened @wildlovebakehouse in November 2015 to much fanfare, as their success in reviving Knoxville's Old City Java piqued interest for their new shop throughout the community. . The space is beautiful and bright, with communal seating and free Wi-Fi, encouraging customers to stay awhile. The menu, which includes some of the best coffee and pastries in town — all made in-house with local ingredients — ensures that they do.

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Practice makes perfect.

As you take more photos, you get comfortable establishing an aesthetic, and shooting great photos becomes second nature. Good to ’gram!

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