Turning Passion into Purpose: West African Farmer’s Initiative

With the help of Square, the West African Farmer's Initiative has seen significant growth in under a year. Here's how owner Dennis Garsinii manages his business, positions it for continuous growth, and brings his distinct purpose to life.
by Square Jul 11, 2024 — 1 min read

Transcript

Dennis Garsinii: I wake up every morning, either have a cup of coffee or tea. I get the day started by checking all of my  equipment, making sure everything's proper. I fill up my cart, then I hit the street.

WAFI is a band of West African farmers who have come together all the way from Senegal down to Cameroon — different species, different crops — and we sell our goods directly to the market. No traders, no middlemen, no brokers,  no roasters, straight to the customer. 

Our goal is equip our farmers with tools and resources so they can produce top tier quality coffee and then have stations like this where we can just sell our coffee that we  grow on our farms directly to the consumer.

 

Products mentioned

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Credits

Videographers

Tim Finch

Related

Hailing from a family of coffee farmers in Liberia, Dennis Garsinii is on a mission to change the marketplace one coffee cup at a time.

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