Get your app in front of Square sellers.
Join the app partner program to publish your solution on the Square App Marketplace, where millions of merchants worldwide discover tools that sync with Square to simplify the workday.
Building with Square APIs gives you access to:
Find a full suite of rich APIs, SDKs, developer tools, documentation, webhooks, and GraphQL.
Engage with thousands of your peers in forums and on Discord.
Get personalized help building your app or integration from our team of expert engineers via Discord.
Promote your app, create your own content, and talk directly with potential customers to better understand their challenges.
Publishing in the Square App Marketplace may make you eligible for:
Reach existing and potential customers with your unique listing, featuring a custom description, images, and offers.
Incentivize users to connect to your app by offering special discounts to new sellers whom you refer to us.
Showcase your interoperability with Square and grow your reach with Square-branded assets, plus get expert guidance and tips.
When we promote the Square App Marketplace, sellers will have a path toward finding your app. Top-performing apps can even get placements in our newsletters, emails, and more.
Work with our team through both a technical and a content review to help ensure your app is ready for sellers to discover and use.
Amplify your voice and market your app to sellers by creating content for blogs such as the Learning Hub.
App partners get a competitive advantage by testing new product features first.
Get invitations to learn from and engage with the Square team, sellers, and partner community.
Get go-to-market guidance from the Square communications team.
Improve conversion by giving sellers a seamless way to subscribe to your paid plans right from the Square App Marketplace.
Automate your revenue share remittance when you acquire new users via a Square referral.
Think economic incentives for you, and special offers on Square products for the businesses you send our way.
Apply to get even more.
Dedicated partner manager
Work with a Square expert to identify, strategize, and capitalize on unique opportunities to grow your business with us.
Profit share eligibility
Create new revenue streams by sharing in profit generated through the app partnership.
Enhanced discoverability
We’ll discuss bespoke co-marketing and sales enablement opportunities for app partners.
Build your app
on the Square developer platform.
Before you start growing, you’ll have to get going with Square APIs and SDKs, developer tools, community resources, and more.
See how app partners help businesses get it done.
Creating Connections
Catch highlights from the Square Unboxed 2024 keynote to see why partners have plenty of reasons to celebrate our work together.
See how app partners help businesses get it done.
Creating Connections
Catch highlights from the Square Unboxed 2024 keynote to see why partners have plenty of reasons to celebrate our work together.
“Through leveraging Bookings API, we’re finally able to truly deliver on Swivel’s vision: A seamless beauty booking experience that puts Black women first.”
— Jihan Thompson, founder, Swivel
The Square App Marketplace has
3.4 million views
— and that number just keeps growing.
Learning Hub
Discover how partners can make a meaningful impact on all sorts of businesses.
It’s platform updates, delivered to your inbox.
Stay in the loop with partner program announcements, product releases, tutorials, and more.
Check out the latest newsletter here.
Not sure which of the three types of partnerships is right for you? We’re all ears. Reach out to us to chat.
FAQ
Any developer can use Square APIs to build and launch an app in the Square App Marketplace, provided they follow our terms of service and complete the required steps. Get started by logging in to your Square Developer account and creating an app.
By publishing in the Square App Marketplace, you’re automatically considered an app partner. Some developers and larger companies can apply for additional benefits, such as a dedicated partner manager and profit share.
The time it takes to launch your application in the Square App Marketplace can vary based on several factors:
1. Application readiness
Developers who have already built their app within the Square Developer Dashboard, integrated with Square APIs, and tested their integration will have the shortest time to launch. Those who have yet to work out bugs or apps that are not fully integrated will take longer to launch and will have a more involved review process.2. QA testing
All apps will go through a QA process to ensure they meet technical and usability requirements ahead of launch. Should your app fail to meet our requirements, expect to spend some additional time rectifying any finds prior to getting approval to launch. Apps that have yet to be built or that have a good amount of development work remaining will likely have a more involved wireframing process.3. Content listing
Those who work on their Square App Marketplace listing content in parallel with their build accelerate their launch timeline. We recommend you submit your marketing content at the same time as you submit your app for technical review.You will receive an update via email on the status of your application. If we determine that you are not a candidate for additional benefits, you can still build and list your app on the Square App Marketplace.
Square focuses our partner management resources on opportunities that will have the highest impact for many sellers. We are selective because we want to ensure that new partners can help solve problems and meet the strategic needs of many sellers. We also want to ensure that there is a strong enough demand for your app.
Subscribe to our emails to receive the latest news and announcements across the Square partnerships community. In the field above, simply opt for “Partner program news” and submit your email address.
If you have questions while building with Square, please reference our developer docs, contact developer support, or post in our developer forums.
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