The time it takes to launch your application in the Square App Marketplace can vary based on several factors:
1. Application readiness
Developers who have already built and tested their applications thoroughly will have the shortest time to launch. Those who have yet to work out bugs or apps that are not fully integrated will take longer to launch and will have a more involved review process.
2. Wireframe and QA testing
All apps will go through a QA process to ensure they meet technical and usability requirements ahead of launch. Should your app fail to meet our requirements, expect to spend some additional time rectifying any finds prior to getting approval to launch. Apps that have yet to be built or that have a good amount of development work remaining will likely have a more involved wireframing process.
3. Content listing
Those who work on their Square App Marketplace listing content in parallel with their build accelerate their launch timeline. We recommend you submit your marketing content at the same time as you submit your app for technical review.