2023 Black Friday - Cyber Monday Results
The results are in for Black Friday and Cyber Monday. Square and Afterpay sellers reveal a record-breaking weekend as consumers across the world kick off the holiday shopping season. Sellers are seeing success with omnichannel sales strategies, setting the tone for what’s to be a bright holiday season for consumers and businesses alike.
Growth of in-person shopping year over year
Online cart sizes were 3.9x larger than in-person cart sizes
Number of physical and e-gift cards purchased
Top industries for gift card purchases:
1. Food and Beverage
3. Beauty and Personal Care
4. Health Care and Fitness
Average discount offered
Growth in businesses offering discounts year over year
How much larger purchases with a preorder were versus the average order through Square Online
Growth in subscriptions activated year over year
Growth in restaurant transactions over Black Friday and Cyber Monday year over year
Growth in restaurants offering Black Friday and/or Cyber Monday discounts year over year
Growth in beauty sellers offering Black Friday and/or Cyber Monday discounts year over year
The most popular time for beauty appointments during the holidays¹
Increase in buy-now, pay-later purchases through Afterpay year over year
Growth in Afterpay transactions at Square sellers year over year
5 largest Afterpay item categories outside of fashion and beauty:
2. Home and Garden
3. Arts and Entertainment
4. Office Supplies
Growth in Afterpay app usage year over year
All data presented are unaudited and subject to adjustment.
Black Friday and Cyber Monday: Square and Afterpay analyzed millions of transactions across all seller industries globally in 2023 from November 23, 11:00 UTC to November 27, 23:59 UTC. All monetary metrics are displayed in USD.
¹Based on 2022 results.