This Week’s Must-Read Small Business Articles

Welcome to our weekly series of must-read small business articles. Every Friday, we’ll be doing just what it sounds like—sharing the articles we think will be the most interesting to Square sellers. (Also, just some fun stuff). Here’s what we’ve got this week:

Trade shows are a stellar way to reach new customers, but to ace them, you’ll need to plan. Entrepreneur shares the top seven ways to get the most out of exhibiting.

The New York Times rounds up the “best small towns in America.” (Shout out to Square sellers in Santa Fe).

On the social media front, here are five small businesses setting the standard of excellence.

Taco Bell just opened their first premium, “fast-casual” offshoot in Huntington Beach, using Square Stand as their register.

The coffee wars rage on. And Starbucks and McDonald’s are turning up the heat.

Could one of these businesses be responsible for the next cronut?

Feel-good profile of the week: This hairdresser spends his weekends giving “ego-boosting transformations” to the homeless.

And finally, we would be remiss not to mention that there’s now a VENDING MACHINE FOR PIZZA.

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Each issue will feature articles and advice on how to grow sales, improve your marketing, simplify accounting, and much more.