![How to Choose a Location That Drives Sales for Your Pop-Up [Free Checklist]](https://images-cdn1.welcomesoftware.com/Zz01YjE3ZDcwMDczYzgxMWYwOTcwNTcyM2I4OGQ2NGJkOA==?width=584&height=584)
Launching a pop-up can be a powerful way to test markets, generate buzz, and connect with your community. But being prepared is the key to success. Pop-up shops generate an estimated $80 billion in revenue every year. That number is projected to exceed $95 billion in 2025. Whether you’re planning a weekend activation, a seasonal storefront, or a one-day experience, there’s more to think about than just location.
Choosing the right location isn’t just about visibility—it’s about aligning with your audience, amplifying your brand, and even avoiding some costly missteps. The best pop-ups feel accessible to customers. Behind the scenes, they’re the result of careful planning. With this checklist, you’ll be able to consider spaces with clarity, avoid any last minute surprises, and set your shop or restaurant pop-up for maximum impact from day one.
You’ll start by scoping all your exterior needs, then interior layout and flow. After those details are considered, this checklist offers a comprehensive way to consider branding needs, technology needs, and finally any logistical or legal you may need to address.
This free checklist covers everything you need to consider from local demographics and legal permits to social media signage and even what the pop-up space might smell like. It’s your go-to resource for making sure your pop-up is operationally sound, visually engaging, and built to convert.
