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Square Online for Retail FAQ

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Review answers to frequently asked questions about Square Online if you own a retail business of any size.

Use Square Online as a Retail Business

Is Square Online a good tool for my retail business?

Yes. Square Online is a great tool for showcasing your retail business online. Customers can interact with your online store, place an order, and set it up for shipping.

You can also use Square Online if you have a Square for Retail subscription. Learn how to manage online orders with Square for Retail.

Can I use Square Online with other Square products?

Yes. With robust features in Square Online, your website can integrate directly or be used with several other Square products. Create a powerful site that takes advantage of Square’s suite of tools and services to streamline everything your business needs. Learn more about how to use Square Online with other Square products.

How can I effectively build a website for my retail business?

As you navigate the Square Online site editor, you can create pages and navigation, include an ordering page, and check out the site preview to make sure your site is looking great before publishing.

Learn more about designing and customizing your Square Online site for more information on all of your site design options. To customize multiple design elements at once, learn more about choosing styles for your Square Online site.

Does Square Online integrate or work with social networks like Facebook and Instagram?

Yes. You can set up your items with Meta for Business to sell items on social platforms like Facebook and Instagram.

How can I spread the word about my website?

Here are some suggestions to help you grow your website traffic:

  • Spread the word: Tell your customers, family, and friends about your site.
  • Optimize for search engines: Make sure people can find your website or retail items when they search online by following our Ultimate SEO Guide.
  • Update regularly: Keep your website content fresh with blog-style Stories to give visitors a reason to come back.
  • Use your social networks: Post your site to Facebook, Instagram, Twitter, Snapchat, TikTok, LinkedIn, or other social networks whenever you update your content.
  • Promote your site: Add a link to your email signature, and include a link to your site when you post to forums or comment on articles.
  • Start an email newsletter: Use newsletter signup popups on your site as a tool to bring visitors back to your website and continue email promotions with email marketing.
  • Get reciprocal links: Swap links with other websites that have a similar audience to drive free, qualified traffic. Join our Seller Community to get connected with other sellers that also use Square Online.

Set Up Your Retail Business Online

How do I set up my retail items?

Learn how to add items and categories in Square Online. You can also learn more about selling physical items.

To highlight certain items on your site, try using a featured items section.

How can I get high-quality photos of my retail items?

The Square Photo Studio app makes it easy to take professional-looking product photos in just a few simple steps. If you have an iPhone, download the Square Photo Studio app to start taking and styling photos of your retail items directly from your mobile device.

Learn more about getting started with the Square Photo Studio app.

Can I set up multiple locations with Square Online?

Yes. If you have multiple locations, when your customers place an order online, they can specify the location. Learn more about managing multiple locations with Square.

Can I manually set up categories in Square Online?

Yes. From your Square Online Overview page, go to Items > Site Categories and select Add Category. Give your new category a name, and add any items you want to include by selecting Choose items.

Learn more about adding items and categories in Square Online.

Will Square Gift Cards work on Square Online?

Yes. If a customer has a Square Gift Card associated with your business, they’ll be able to apply their balance during the checkout flow.

You can even sell Gift Cards on your Square Online site to keep your customers coming back.

Will customers who place an order through my Square Online site be added to my Customer Directory?

Yes. Customers who place orders on your site will be added to a list in your Customer Directory.

What are customer accounts?

Customer accounts for Square Online enable a direct relationship between you and your customers, and are the foundation for a more personalized buyer experience to drive repeat purchases. When buyers create an account with your online business, they can:

  • Track the status of existing orders.
  • Reference past orders and easily reorder their favorites.
  • View and edit Square Pay information for a faster checkout experience on future orders.

Learn more about customer accounts for Square Online.

Manage Orders, Fulfillment, and Payments

How do I set up my checkout page?

You can set up the checkout page for your Square Online site from your Square Online Overview page in Settings > Checkout or Shared Settings > Checkout.

Learn more about your checkout options in Square Online.

How do I set up taxes?

You can set up taxes for your website from your Square Online Overview page in Settings > Sales Taxes or Shared Settings > Sales Taxes. Learn more about setting up taxes in Square Online.

Can I view orders from other Square apps?

Yes. When a customer places an order, you’ll receive an in-app notification, and you can accept and update an order’s progress as you prepare and finish the order.

To manage your Square Online orders, go to the Order Manager in your Square POS or online Square Dashboard by navigating to Orders.

How do I set up shipping?

To get started, expand the Fulfillment tab from your Square Online Overview page. Learn how to set up shipping.

Why are my customers only seeing the option to have an item shipped?

By default, each item’s fulfillment is set to only shipping. To change or add additional fulfillment types, change it for each item individually or use the bulk editing method.

Why didn’t I receive a notification when my customer placed an order?

Depending on your email provider, notifications will sometimes be filtered to your spam folder. Double check your spam folder and add the following email addresses to your contacts:

If you don’t want all of your online order notifications to go to your Square account email address, you can update your preferences in Square Online to send notifications to as many as three different emails. You can also completely disable notifications if you prefer not to receive any. Learn more about configuring order notification preferences in Square Online.

Why can’t my customers place an order if I’ve marked an item as available?

If your items display as Unavailable or don’t appear at all on your Square Online site, there are a few things to consider that could be the cause. Learn more about troubleshooting non-visible items in Square Online.

Will customers receive my customized digital receipts for online purchases?

When a customer places an order through Square Online, they’ll receive a receipt from the Square Online site only. These can be customized from your Square Online Overview page in Communications > Email & Text Alerts.

Learn more about customizing store emails in Square Online.

You can also send a customer a digital receipt with Square at any time from your Square app or Square Transactions page in Dashboard.

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