Use Square Online as a Retail Business FAQ
Review answers to frequently asked questions about Square Online if you own a retail business of any size.
Is Square Online a good tool for my retail business?
Yes. Square Online is a great tool for showcasing your retail business online. Customers can interact with your online store, place an order, and set it up for shipping.
You can also use Square Online if you have a Square for Retail subscription. Learn more about Square for Retail.
How can I learn more about Square Online?
To learn more about Square Online, take a look at getting started with Square Online.
How can I effectively build a website for my retail business?
Learn more details with this video, or see how to navigate the Square Online site editor.
Can I use Square Online if I have an existing website?
Yes. Learn more about how to use Square Online with an existing website.
Does Square Online integrate or work with social media?
Yes. You can set up your physical retail items with Facebook Shops to sell on social platforms like Facebook and Instagram. Learn more about how to connect Square Online to Facebook and Instagram.
Can I integrate my Square Online with TikTok?
You can connect Square Online with TikTok with a TikTok for Business Account to sync your catalog, run ads featuring your catalog items, expand your audience and increase your sales.
How can I spread the word about my website?
Here are some suggestions to help you grow your website traffic:
Setting Up Your Retail Business Online
How do I set up my retail items?
To highlight certain items on your online store, try using a featured items section for your retail items.
Can I set up multiple locations with Square Online?
Yes. If you have multiple locations, when your customers place an order online, they can specify the location.
Can I manually set up categories in Square Online?
Yes. From your Square Online Overview page, go to Items > Site Categories, and select Add Category. Give your new category a name, and add any items you want to include by selecting Choose items.
Learn more about adding items and categories in Square Online.
Will Square Gift Cards work on Square Online?
Yes. If a customer has a Square Gift Card associated with your business, they’ll be able to apply their balance during the checkout flow.
Will customers who place an order through my Square Online site be added to my customer directory?
Yes. Customers who place orders on your site will be added to a list in your Customer Directory. Learn more about Customer Directory.
How do I integrate my Square for Retail account with Google Product Listings?
Go to the Account & Settings page of your online Square Dashboard and select Online Channels. Learn more about how Google Product Listings work with your Square for Retail account.
Orders, Fulfillment, and Payments
How do I set up my checkout page?
You can set up the checkout page for your Square Online site in your Square Online Overview page in Settings > Checkout or Shared Settings > Checkout. Learn more about checkout settings and options in Square Online.
How do I set up taxes?
Can I view orders from the Square app?
Yes. When a customer places an order, you’ll receive an in-app notification, and you can accept and update an order’s progress as you prepare and finish the order.
To manage your Square Online orders, go to your Order Manager in your Square POS or online Square Dashboard by navigating to Orders.
How do I set up shipping?
Learn more details with this video, or see how to set up shipping in Square Online.
Why are my customers only seeing the option to have an item shipped?
By default, each item fulfillment is set to shipping in Square Online. To change the fulfillment type, change it for each item individually, or use the bulk editing method.
Why didn’t I receive notification when my customer placed an order?
Depending on your email provider, notifications will sometimes be filtered to your spam folder. Double check your spam folder, and add the following email addresses to your contacts:
Why can’t my customers place an order if I’ve marked an item as available?
If your items display as Unavailable, or don’t appear at all on your Square Online site, there are a few things to consider that could be the cause. Learn more about troubleshooting non-visible items in Square Online.
Will customers receive my customized digital receipts for online purchases?
When a customer places an order through Square Online, they’ll receive a receipt from the Square Online site only. These can be customized in the store emails section of your Square Online Overview page. Learn more about customizing store emails in Square Online.
You can also send a customer a digital receipt with Square at any time from your Square app or online Square Dashboard.