Square Customer Directory

Grow your business, integrate your data, and build lasting customer relationships, all for free with your Square account.

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Customer Directory

What is Customer Directory?

With access to customer data like purchase history or loyalty status, you can understand your customers better and make smarter business decisions. Square Customer Directory is a free customer relationship management, or CRM, software that’s built into all your Square payment tools. Store your customers’ information, analyze how they interact with your business, and engage with them — all in one place.

Grow your customer base effortlessly.

Every time you make a sale, a customer profile is automatically generated in your Customer Directory. With future transactions, Square de-duplicates and enriches data. Easily update contact details, view purchase history, and save a card on file to make checkout quick.

Treat every customer like a VIP.
Easily track every purchase across sales channels, pull up favorite items, respond to feedback, and more so your customers’ preferences are always at your fingertips.

  • Instant customer profiles
  • Purchase history tracking
  • Integration with every Square product

Track all your customer data in one place.

Customer Directory syncs customer information across in-person and online sales channels, locations, and devices. Dive into your data with powerful filtering and segmentation features that help you understand purchasing habits. Keep track of loyal and lapsed customers so you know who’s coming back and why.

Listen to your customers in real time.
Understand customer satisfaction and message customers to resolve issues, say thank you, send coupons, and more.

  • Filtering and audience segmentation
  • Insight and reporting tools
  • Search by name, phone, email, or custom fields

Keep your customers coming back for more.

Use Customer Directory to send personalized email and text marketing campaigns based on customer shopping behaviors. You can also reward your customers with automated discounts or create a loyalty program right from your POS.

Stand out from the rest with better customer service.
Stay on top of customer service with smart groups that organize your customers based on marketing subscribers, loyalty participants, lapsed customers, and more.

Explore strategies for growing your customer base

A CRM solution that scales seamlessly with your business.

Enterprise organizations trust Customer Directory for large-scale
actions, advanced insights, and API access.

Save time and resources.

Get more done in Customer Directory with large-scale importing, exporting, merging, and deleting.

Get powerful insights, faster.

Easily spot customer trends with built-in reporting tools so you can understand customer satisfaction, visit frequency, and purchase behavior for new and returning customers.

Build a custom solution with APIs.

Use our open APIs to integrate Customer Directory directly with your existing tools and workflows to run and grow your business.

“To incorporate Square into SoFi Stadium was a no-brainer. Their credibility, their experience, and their systems were incredible from the very beginning.”


Square integrates with the apps you already use.

Customer Directory automatically syncs with Square tools and integrates seamlessly with the third-party apps you use. Discover hundreds of apps that connect with Customer Directory in the Square App Marketplace.

Explore Square App Marketplace

Square Customer Directory is free.

Customer Directory is a free tool built into your Square account so you can start using it right away.

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