Know your customers better and keep them coming back.

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Customer Directory

What is Customer Directory?

Square’s Customer Directory is a free customer relationship management, or CRM, software that’s built into your Square payment tools. Store your customers’ information, view how they interact with your business and engage with them – all in one place.

Get to know all your customers better.

When Instant Profiles is enabled, instantly generate a customer profile each time you take a sale. Let your customers add contact details like email address and phone number.

Treat every customer like a VIP
Easily track every purchase across any sales channel, pull up favourite items, respond to feedback and more, so your customers’ preferences are always at your fingertips.

  • Instant customer profiles
  • Purchase history tracking
  • Integrated with Square payments

Turn customer insights into customer solutions.

Dive into your customer data with powerful filtering and segmentation features that help you understand their purchasing habits. Keep track of loyal and lapsed customers so you know who’s coming back and why.

Listen to your customers in real-time
View customer feedback in real time so you can make better business decisions that serve them best.

  • Filtering and audience segmentation
  • Insight and reporting tools
  • Customer feedback

Keep your customers coming back for more.

Use Directory to send personalized email campaigns based on customer shopping behaviours. You can also reward your customers with automated discounts or create a loyalty program straight from your POS.

Stand out from the rest with better customer service
Stay on top of customer service with smart groups that organize your customers based on their order status, outstanding invoices and more.

  • Square Loyalty and Square Marketing integration
  • Automated discounting
  • Smart groups

Explore strategies for growing your customer base

Keep your data in sync with Customer API.

Square’s API platform makes it easy to connect your customer data to third-party apps and business tools you already use and to power other apps in the App Marketplace.

Explore Square’s integrated API platform

Square Customer Directory is free with your POS.

Start making every customer experience memorable. Customer Directory comes free with your Square account so you can start using it right away.

Get started

Have questions? We’ll help you build a customer data strategy. Connect with us