Town Square

How to Create a Sensitive Marketing Strategy on Mother's Day

Mother’s Day is a joy for many consumers, but it can be a very difficult time for others. Here’s some tips on how to create a sensitive Mother’s Day marketing strategy.

How to Boost Business Around Valentine’s Day

Get your business ready for Valentine’s Day with our marketing ideas. With customers ready to spend, it’s never too early to plan for Valentine’s Day.

How to Start an Online Store in 2023

We continue to see customers embrace online shopping methods. Here’s how to start an online store of your own.

Increase Online Orders Through Your Restaurant Website

Learn how to easily accept online orders to improve margins and build customer loyalty.

Take Food Photos That Will Leave Customers Hungry for More

Learn how to take scroll-stopping food photos for your website and social media with tips from Danni Siminerio, manager of Square Photo Studio in the US.

How to Choose the Right Online Store Platform for Your Business

What’s one of the first decisions you make once you’re ready to make the move online? Choosing a web platform.

Writing Product Descriptions That Sell (With Examples)

Are your product pages driving subpar conversion rates? We look at how to write high-performing product descriptions that sell.

Avoid a Slow January with These Sales Tips

Keep the customers coming and the cashflow moving this January.

10 customer acquisition strategies for 2023

Experimenting with new strategies can help grow your business. Find out why business development should be a top priority for your company.

How to Make Money on Instagram

If you’re looking to generate revenue using social media giant Instagram, here’s a quick guide to getting started.

How to Sell Products Online with eCommerce Marketing

Find out how to make an eCommerce website that looks fantastic, functions seamlessly and attracts as many customers as possible.

How to Use Instagram Shoppable Posts to Sell on Social Media

With Instagram shoppable posts, you can sell products directly from shoppers’ feeds. Users can browse, buy, and check out without leaving the app. Here’s how to get started.

Best eCommerce Website Designs

eCommerce is on the rise — and your business will benefit from joining in. Here’s some of our favorite eCommerce website designs to get you started.

How to Prepare Your Business for Large Sports Viewings & Gatherings

Showing live sports: the essential guide to maximising floor space in sports bars and other venues showing televised sports and live events.

How to Promote BNPL (Buy Now, Pay Later)

BNPL (Buy Now, Pay Later) makes it easy for merchants to offer credit to customers who don’t have credit cards. Offering BNPL can boost your business’ growth.

How To Set Up and Date An Effective Returns Policy

An effective returns policy can help drive customers to your business and build loyalty. Read our guide to setting up an efficient and appealing returns system.

11 Tips for Creating a Powerful Instagram Marketing Strategy for Your Business

Follow our tips to create an Instagram marketing strategy that helps you get followers, grow your business online and get direct sales

How to Create an Online Marketing Strategy for your Restaurant

How businesses in the food and beverage sector can create an effective restaurant marketing plan even on the tightest of budgets.

6 Tips for Omnichannel Retailers in 2023

Omnichannel marketing is essential in today’s digital environment. Discover 6 tips for developing a successful omnichannel retail strategy with Square.

How to Optimise Your Bookings on Social Media

Whether you’re a spa, salon or personal trainer, social media booking — and Instagram booking specifically — is a high-growth area to consider investing in and optimizing.

How to Get Your Products to Appear on Google Image Search

Find out how to get your products to appear on Google Image Search to improve product visibility. Learn our best practices for image search optimisation.

Email Marketing Strategy Tips to Optimise Online Selling

Can email marketing improve your online business sales? Learn how to create an impactful email marketing strategy that drives revenue from Square.

How to Set Up a Customer Loyalty Programme that Lasts

Learn how to set up or improve your customer loyalty programmes with Square Marketing to ensure that your programme is both successful and long lasting.

Guide to the UK National Minimum Wage in 2022

Learn about national minimum wage requirements in the UK and how to calculate earnings for each employee to ensure compliance.

How to Build a Personal Trainer Website

If you’ve got your fitness business off the ground and are ready to take it online, check out these tips. Learn how to get your online presence into shape.

Ring in the New Year with These 9 Festive Marketing Ideas

There’s no better way to close out this year, and give your sales a boost for next year, than with a festive promotion for the new year.

Introduction to Email Marketing

Email marketing is a great opportunity to promote your brand, sell products or services, and build a relationship with customers. Learn more with Square.

Product Photography 101: How to Photograph Products for eCommerce

High-quality product photos are so important if you want customers to flock to you. Here’s some expert tips on producing great product images.

5 Creative Holiday Social Media Campaigns for Inspiration

A simple #HappyHolidays can’t compete with creative social media campaigns. Let these five brands inspire your social media efforts this holiday season.

The Marketing Email Customers Click on The Most

A specific type of automated marketing email gets opened the most.

5 Email Marketing Best Practices for 2021

Targeted email marketing is an extremely effective way to reach customers and drive sales. Here are the top five email marketing best practices by Square.

How to Write Great Subject Lines That Get Your Emails Opened

Customer receive dozens of emails every single day — yours have to stand out.

7 Holiday Marketing Tips to Create an Online Holiday Experience

More so than ever, holiday shopping will take place online. These holiday marketing tips will help you ready your site for shoppers this season.

What is a Business Franchise?

Opening a business franchise can be a lucrative move for any aspiring entrepreneur. There are many industries to choose from, and much to be learnt from the global brands involved. Here’s everything you should know about becoming a franchisee.

How Customer Segmentation and Targeting Can Increase Your Email Open Rates

What exactly are customer segmentation and targeting?

Tips to Set Up and Optimise Google My Business Listings

Help potential customers find your business on Google by optimising your Google My Business listing. Learn how to build a profile that attracts attention.