Square loyalty

Thank your regulars with a customer loyalty programme.

Square Loyalty

Build a customer loyalty programme straight from your Square Dashboard or Square Online website

No extra devices or hassle

Enrol and reward customers directly from your POS system or Square Online. No additional software or hardware is needed.

Only pay more when you earn more

Monthly costs start at £25 and adjust based on each location’s total Loyalty visits per month.

Increase repeat visits to your business

Sellers who use Square Loyalty see a 40% increase in customer visit frequency. (Based on US Loyalty stats)

Turn walk-ins into repeat business.

Replace your old paper punch cards with a digital loyalty punch-card experience and drive even better customer loyalty.

Treat more customers like regulars

View returning customers’ points and reward history in a quick glance and provide a more personalised experience for each customer with a loyalty programme.

Track sales and see the impact of Square Loyalty in one place

Your existing Square Dashboard tracks data like total Loyalty customers, Loyalty rewards and top Loyalty customers. You can even compare average spend and visits from Loyalty versus non-Loyalty customers.

How does it work? Well, it’s as easy as enrol, engage, reward.

Enrol at checkout

Customers sign up at checkout in just a few seconds by entering their phone number. Contactless enrolment is available via QR code, or by enrolling on your Square Online webpage.

Engage automatically

Customers get an automated text message when they earn points or rewards, keeping them up to date and your business top of mind.

Reward from your POS or Square Online store

Reward customers directly through the point of sale system or via online store checkout. Just enter the customer’s phone number to apply rewards.

See a demo of Square Loyalty Contact Sales

See all the ways you can customise, promote and manage your customer loyalty programme.

See what a customer loyalty programme can do.

Customers who enrol in a Square Loyalty rewards programme spend an average of 43% more. For example, here’s a coffee shop that’s open five days per week and serves 100 customers per day, based on U.S. data.


You should only pay for a loyalty programme when it’s working for you and your customers. With Square Loyalty, the monthly cost adjusts based on each location’s total Loyalty visits per month.

More locations or visits
Our Sales team can help you simplify your operations and set you up with the right solution to meet your business needs.

Start your free trial

Free for 30 days. Easy setup. No long-term commitments.

“Square Loyalty has streamlined our loyalty programme and enabled us to have a materially positive impact on customer experience. We now can clearly identify actual customer loyalty in ways stamp cards don’t allow for, and reward loyalty in ways that delight our customers. And because it’s tied into our Point of Sale, we have deep insight into our customer’s spending habits to more effectively engage with them whether they’re in or out of our cafe.”

—John from Artizan Coffee

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