Helen Alexander

Helen Alexander

Helen Alexander is freelance writer and editor specialising in business, travel and design. Currently based in London, she contributes stories to websites and magazines around the world, as well as working with digital agencies to produce B2B and B2C content for global brands.

How Square helps Scotch & Soda deliver for its customers

Scotch & Soda — How Square helps Scotch & Soda deliver for its customers

by Helen Alexander

Apr 10, 2026 — 4 min read

Styled for Success: How Square Supports The Curl Bar

Curl Bar — Styled for Success: How Square Supports The Curl Bar

by Helen Alexander

Apr 10, 2026 — 4 min read

30% Growth in Three Months: How Seiso Streamlined its Beauty Offer with Square

Seiso — 30% Growth in Three Months: How Seiso Streamlined its Beauty Offer with Square

by Helen Alexander

Apr 10, 2026 — 3 min read

Kaffeine’s Square Switch: £100 Weekly Staff Tips Drive Staff Morale and Retention

Kaffeine — Kaffeine’s Square Switch: £100 Weekly Staff Tips Drive Staff Morale and Retention

by Helen Alexander

Nov 24, 2025 — 4 min read

8 Ways To Turn Black Friday Buyers Into Repeat Shoppers

Operating Your Business

8 Ways To Turn Black Friday Buyers Into Repeat Shoppers

by Helen Alexander

Nov 17, 2025 — 4 min read

How Square Powers Williams & Hirst’s Retail, Appointments and Co-working Model

Williams & Hirst — How Square Powers Williams & Hirst’s Retail, Appointments and Co-working Model

by Helen Alexander

Oct 30, 2025 — 4 min read