A Square publication to fuel your business ambitions

Why we’re here

Your bottom line is more than what you earn on a busy day. It’s your purpose, it’s your north star, it’s what keeps you going when the odds are stacked against you. It’s opening your second, fifth, or fifteenth location. It’s turning your side hustle into a global eCommerce brand. It’s what gets you up at 4 a.m. to prep for the breakfast rush, and it’s planning for the day when your kids take over. Whatever that bottom line is, it’s yours to define, and it’s what enables you to build the business you’ve always wanted, your way.

Our publication pools together the hard-earned expertise from millions of Square business owners who know exactly what it feels like to do what you do. Because they’ve been there. They overcame. Now they want to connect and share how they did it with you.

You’ll find exclusive interviews with these business visionaries, plus in-depth explainers and the latest trendspotting research to give you the confidence you need to do things on your own terms. Whether it’s scaling up or getting a fresh concept off the ground, you’ll hear directly from the innovators who see things differently. Because when you’re equipped with this knowledge, you become a leader for change. You set the trends. Every decision you make feels more decisive. And you do things that have never been done before.

What’s your bottom line?

Who we are

The Bottom Line is a publication by Square, which has supported free-thinking entrepreneurs for over a decade. Powered by an award-winning team of writers, editors, producers, designers, marketers, and business experts, we believe that anyone should be able to participate and thrive in the economy.