Town Square

6 Tips for Omnichannel Retailers in 2023

Omnichannel marketing is essential in today’s digital environment. Discover 6 tips for developing a successful omnichannel retail strategy with Square.

How to Optimise Your Bookings on Social Media

Whether you’re a spa, salon or personal trainer, social media booking — and Instagram booking specifically — is a high-growth area to consider investing in and optimizing.

How to Get Your Products to Appear on Google Image Search

Find out how to get your products to appear on Google Image Search to improve product visibility. Learn our best practices for image search optimisation.

Email Marketing Strategy Tips to Optimise Online Selling

Can email marketing improve your online business sales? Learn how to create an impactful email marketing strategy that drives revenue from Square.

How to Set Up a Customer Loyalty Programme that Lasts

Learn how to set up or improve your customer loyalty programmes with Square Marketing to ensure that your programme is both successful and long lasting.

How to Build a Personal Trainer Website

If you’ve got your fitness business off the ground and are ready to take it online, check out these tips. Learn how to get your online presence into shape.

Introduction to Email Marketing

Email marketing is a great opportunity to promote your brand, sell products or services, and build a relationship with customers. Learn more with Square.

Product Photography 101: How to Photograph Products for eCommerce

High-quality product photos are so important if you want customers to flock to you. Here’s some expert tips on producing great product images.

5 Creative Holiday Social Media Campaigns for Inspiration

A simple #HappyHolidays can’t compete with creative social media campaigns. Let these five brands inspire your social media efforts this holiday season.

How to Write Great Subject Lines That Get Your Emails Opened

Customer receive dozens of emails every single day — yours have to stand out.

5 Email Marketing Best Practices for 2021

Targeted email marketing is an extremely effective way to reach customers and drive sales. Here are the top five email marketing best practices by Square.

The Marketing Email Customers Click on The Most

A specific type of automated marketing email gets opened the most.

7 Holiday Marketing Tips to Create an Online Holiday Experience

More so than ever, holiday shopping will take place online. These holiday marketing tips will help you ready your site for shoppers this season.

How Customer Segmentation and Targeting Can Increase Your Email Open Rates

What exactly are customer segmentation and targeting?

Tips to Set Up and Optimise Google My Business Listings

Help potential customers find your business on Google by optimising your Google My Business listing. Learn how to build a profile that attracts attention.

Retail Dictionary: 101 Important Terms All Retailers Should Know

Our retail dictionary can help you navigate all of the lingo you’re hearing day-to-day and keep you up to date with the latest trends.

Why Your Small Business Needs to Be on Social Media

Five reasons why you should consider the huge benefits that engaging in social media can bring to your business.

How to Start and Grow a Newsletter: 11 Tips

A newsletter is an excellent way to market directly to both your current and prospective customer base. Here are a few tips for creating a newsletter that gets results.

What is CRM?

What does CRM stand for? Customer relationship management. Stiff-sounding, yes, but it really gets at the heart of your business.

How to Create a Business Blog

A blog can be a great way for your business to reach more people and build new audiences. Here’s how to get started with blogging.

How to Extend Your Brand Through Local Pickup and Delivery

Thinking of expanding into online services? Use this guide to discover the benefits of offering customers a seamless digital shopping experience.

How Your Business Can Take Advantage of the Staycation Boom

With more Brits than ever choosing to stay in the UK for staycations, learn how you can prepare your business to make the most of the market boom.

How to attract customers back to hospitality after reopening

A guide to welcoming customers back to hospitality venues following lockdown – keeping things safer for everyone

How to Attract Customers during Off-Peak Hours

Looking to expand your customer base and draw more people in at off-peak times? This handy guide offers ideas and suggestions for building business at quiet times.

The Ultimate SEO Guide for Any Stage Business

Search engine optimisation (SEO) is key to helping customers discover your business online. This guide takes you step-by-step through what you need to know to get started.

How to Increase eGift Card Sales

Learn how to create a perfect eGift Card program to ramp up sales and boost your overall revenue.

Everything You Need to Know to Get Started With Instagram for Your Business

Instagram is a great way to advertise your products and services to potential and existing customers in a way that gets them excited about engaging with your business. Here’s everything you need to know to get started with Instagram for your business.

How to Create a Buyer Persona for Your Marketing Strategy

A buyer persona is a representation of your target customer. Learn the basics of how to create a buyer persona that works for your marketing strategy.

How to Make the Most of Word of Mouth Marketing

Read our post on how to help you promote positive word of mouth marketing

The Benefits of SEO for Small Businesses

Here’s what you need to know about investing in an SEO strategy and 6 benefits for small businesses that make it worth the effort.

Hair Salon Ideas: Website, Event, and Marketing Ideas

Grow your business with effective hair salon marketing ideas. From website development to exclusive events, find out how to gain more clients and bookings.

Business Ideas You Can Start From Home in 2022

Looking for great business ideas? Some of the most succesful small businesses are started at home.

10 Ways to Increase Food Orders Through Your Online Channels

With the food service industry facing increasing pressure to adapt and offer more online channels, here’s how you can increase your online orders.

Return Customers Are Often The Most Profitable. Here's How To Foster Loyalty In Your Brand, No Matter The Size Of Your Business.

Brand loyalty is key for business success. Here’s how to create a customer loyalty program that actually works.

How to Create an Online Holiday Gift Guide

Boost your eCommerce sales during the holiday season by creating a well-rounded digital gift guide. Here’s how.

How to Embrace an Omnichannel Retail Strategy This Holiday Season

As consumers embrace multiple channels this holiday season, sellers need to meet their customers with a clear omnichannel retail strategy.