Town Square

7 Holiday Marketing Tips to Create an Online Holiday Experience

More so than ever, holiday shopping will take place online. These holiday marketing tips will help you ready your site for shoppers this season.

What is a Business Franchise?

Opening a business franchise can be a lucrative move for any aspiring entrepreneur. There are many industries to choose from, and much to be learnt from the global brands involved. Here’s everything you should know about becoming a franchisee.

How Customer Segmentation and Targeting Can Increase Your Email Open Rates

What exactly are customer segmentation and targeting?

Tips to Set Up and Optimise Google My Business Listings

Help potential customers find your business on Google by optimising your Google My Business listing. Learn how to build a profile that attracts attention.

Retail Dictionary: 101 Important Terms All Retailers Should Know

Our retail dictionary can help you navigate all of the lingo you’re hearing day-to-day and keep you up to date with the latest trends.

Why Your Small Business Needs to Be on Social Media

Five reasons why you should consider the huge benefits that engaging in social media can bring to your business.

How to Start and Grow a Newsletter: 11 Tips

A newsletter is an excellent way to market directly to both your current and prospective customer base. Here are a few tips for creating a newsletter that gets results.

What is CRM?

What does CRM stand for? Customer relationship management. Stiff-sounding, yes, but it really gets at the heart of your business.

How to Create a Business Blog

A blog can be a great way for your business to reach more people and build new audiences. Here’s how to get started with blogging.

How to Extend Your Brand Through Local Pickup and Delivery

Thinking of expanding into online services? Use this guide to discover the benefits of offering customers a seamless digital shopping experience.

How to Attract Customers during Off-Peak Hours

Looking to expand your customer base and draw more people in at off-peak times? This handy guide offers ideas and suggestions for building business at quiet times.

How to attract customers back to hospitality after reopening

A guide to welcoming customers back to hospitality venues following lockdown – keeping things safer for everyone

How Your Business Can Take Advantage of the Staycation Boom

With more Brits than ever choosing to stay in the UK for staycations, learn how you can prepare your business to make the most of the market boom.

The Ultimate SEO Guide for Any Stage Business

Search engine optimisation (SEO) is key to helping customers discover your business online. This guide takes you step-by-step through what you need to know to get started.

How to Increase eGift Card Sales

Learn how to create a perfect eGift Card program to ramp up sales and boost your overall revenue.

Everything You Need to Know to Get Started With Instagram for Your Business

Instagram is a great way to advertise your products and services to potential and existing customers in a way that gets them excited about engaging with your business. Here’s everything you need to know to get started with Instagram for your business.

How to Create a Buyer Persona for Your Marketing Strategy

A buyer persona is a representation of your target customer. Learn the basics of how to create a buyer persona that works for your marketing strategy.

How to Make the Most of Word of Mouth Marketing

Read our post on how to help you promote positive word of mouth marketing

The Benefits of SEO for Small Businesses

Here’s what you need to know about investing in an SEO strategy and 6 benefits for small businesses that make it worth the effort.

Hair Salon Ideas: Website, Event, and Marketing Ideas

Grow your business with effective hair salon marketing ideas. From website development to exclusive events, find out how to gain more clients and bookings.

Business Ideas You Can Start From Home in 2022

Looking for great business ideas? Some of the most succesful small businesses are started at home.

10 Ways to Increase Food Orders Through Your Online Channels

With the food service industry facing increasing pressure to adapt and offer more online channels, here’s how you can increase your online orders.

How to Build Successful Brand Loyalty

Brand loyalty is key for business success. Here’s how to create a customer loyalty program that actually works.

How to Create an Online Holiday Gift Guide

Boost your eCommerce sales during the holiday season by creating a well-rounded digital gift guide. Here’s how.

How to Embrace an Omnichannel Retail Strategy This Holiday Season

As consumers embrace multiple channels this holiday season, sellers need to meet their customers with a clear omnichannel retail strategy.

How to Sell Excess Inventory During the Holidays

The COVID-19 pandemic has left many businesses with excess inventory. Here are eight tips to help sell your extra goods this holiday season.

How to Take Control of Your Coffee Shop Marketing Plan

Because of competition in the industry, a coffee shop’s growth relies heavily on marketing efforts. Here’s how you can create a marketing plan for a coffee shop.

What is Guerilla Marketing and Examples

Guerrilla marketing is the strategy of creating surprising but affordable marketing campaigns. Here is a guide on how to use this strategy effectively.

Getting Your Business Listed on Google: Why it’s so Important

Google business listings can signpost people to you. Here, we explore the importance of getting a profile with Google My Business – and how to do it.

How to Boost Facebook Posts to Drive Reach and Engagement

If you want to know more about boosting Facebook pages, and how they can improve the reach of your business, we’ve all you need to get started.

How to Stop Your Email from Getting Sent to Spam

Email marketing is an important factor for improving customer retention. Learn how you can avoid email spam filters with our tips to avoid junk mail.

The Mindset of a Networked Shopper, Explained

With the rise of social media, shoppers care more than ever about showcasing and vetting purchases online. Here’s how sellers can craft shareable moment

The Mindset of an Experiential Shopper, Explained

Experiential shoppers want lasting memories as gifts. From wine tastings to spa days. Here’s what sellers need to know about capturing their attention.

5 Loyalty Card Ideas for your Coffee Shop

You can set yourself apart with great beans and superior service, but a coffee loyalty program can convert occasional customers to loyal regulars.

How to Create the Perfect Christmas Pop-Up Experience

Christmas pop-ups can be a great way to build a customer base and test products. Here is some Christmas-themed advice for sellers looking to get started.

The Mindset of a Christmas Bargain Hunter, Explained

Christmas and the New Year offer some of the best sales of the year, especially for more strategic shoppers. From creating FOMO to gamifying deals, here’s how sellers can prepare.