Town Square

How Fricken Grew From Food Truck to Restaurant With Square

In a few short years Fricken has grown from one food truck to three, a permanent brick and mortar location and soon their own range of sauces, all in the heart of Canberra.

6 Popular Ways Businesses Reinvest Profits

Here’s a look at several ways to put your profits to good use and reinvest for an even more prosperous future.

How to Adapt Your Marketing During Tough Economic Times

Marketing during times of economic hardship should strike a delicate balance in order to appeal to cash-strapped customers. Understand how to maximise your marketing efforts to keep your business top of mind for shoppers.

Using an Expense Tracker to Form Good Financial Habits

If you’re a business owner just starting out, getting the basics of your business going and starting to separate your business from personal finances, using an expense tracker can help you see how your spending is tracking against your budget.

Business automation 101: What is Automation and How Does it Work?

What is business automation and how does it work? Here’s everything you need to know about automation in business, from its uses to its benefits.

Boost Your Shipping Operations with Square x Shippo Integration

Discover how to boost your shipping operations with the Square x Shippo integration. Get the best rates from top carriers, automate shipping, and provide a seamless customer experience.

A Guide to Choosing Your Business Sales Channels

Your sales channels are your paths to customers, and they’re your customers’ way of engaging with you, it’s important to find what works best for your business. Learn more in this article.

How To Create Attention for Your Business on Social Media With Creator Sydney Food Boy

Learn about how to leverage social media for your business from expert Sydney Food Boy.

How to Find The Right Content Creator For Your Business With Sydney Food Boy

We’ve enlisted the help of Australian content creator Kevin La, aka Sydney Food Boy to share his top tips on how to work with content creators for your business.

How to Improve Your Bar's Inventory Management

Managing bar inventory is an important concept to master when you first open a bar. Learn about the benefits and ways to improve your inventory management.

7 Benefits of Ecommerce For Your Business

See how these seven tips can help you scale and grow your business to increase revenue and attract new customers Square

Tokyo Lamington Has Found Their Niche With a Reinvented Treat

From a Tokyo night out to a thriving bakery with unique flavours. Read how Min Chai and Eddie Stewart turned a childhood classic into a sensation, even during COVID. Now expanding with Square Loans and their own creativity.

How to Navigate Financial Challenges When Expanding Your Cafe: Insights from Tokyo Lamington

Discover valuable insights for cafe owners on expanding a cafe: maintaining consistency, creating a welcoming environment, scaling operations, managing finances, and building a strong sense of community.

How To Setup Instagram Shopping for Your Business

What are the benefits of selling on Instagram? How do you set up an Instagram Shop without a website? And how do you create an Instagram Shop that’s linked to an existing online store We’ll take you through it all in this article.

How To Upskill Your Salon Staff

Learn how you can grow your salon by up-skilling your staff through consistent and relevant training. Here are four tips on where to start.

Watch: Practically on Purpose - Growing a Thriving, Purpose-driven Business, The Finders Keepers 2023

Design markets are a unique opportunity that creative business owners can leverage to network, learn, engage a new customer base, grow revenue and even inform future product range development. Learn more on Townsquare.

Essential Coffee Shop Equipment for Your Cafe

The amount of equipment for your cafe can be overwhelming and make the selection process difficult. Here’s a condensed list of coffee shop equipment you need.

Location, Location, Location: The Role of Place In Business

Choosing the right location for your business is critical to its success. Learn how to identify the right location for your business in six easy steps.

How Outsourcing Can Be a Game Changer For Your Business

Discover the benefits of outsourcing for your small business and get valuable insights from Square Seller Patrice Flynn of Monday’s Bookkeeping.

March Check-In: 3 Tips to Help Stay on Top of Your Finances

It’s already March! Luckily we have tapped on the shoulder of fellow Square seller Patrice Flynn from Monday’s Bookkeeping to give you a hand. Read on for Patrice’s top tips for staying on top of your finances.

How Gen Z Is Shopping and How to Reach Them

Discover how to reach Gen Z with your marketing! Learn about their values & shopping habits, plus insights from Afterpay’s 2022 Gen Z trends report & tips on creating shoppable posts on Facebook & Instagram with Square.

How to Use Data to Retain, Motivate, and Incentivise Your Salon Staff

Learning how to use data can help lead to changes for the better at your salon.

Love a Brand or Leave It: Gen Z and the Rise of the Conscious Consumer

The move to more conscious, values-driven shopping is growing year on year. Learn more about how you can tap into the conscious shopping mindset authentically.

How to Boost Your Revenue Through Social Commerce

Want to sell more? Our guide to selling on social media can help. Learn how to reach more customers and grow your business with ease. Get started now and take advantage of the power of social media to increase your sales.

5 Tips for Building an Omnichannel Restaurant Strategy

Restaurants are meeting consumers on new channels to provide a seamless dining experience. Here’s how to create an omnichannel restaurant strategy.

Spreadsheet Tips Every Business Owner Should Know

To help you save time and better organise your business spreadsheets, here are seven tips to consider implementing.

101: How To Setup Instagram Shopping

No matter if you’re a total newbie or a seasoned social pro. Here is a simple guide to setting up Instagram Shopping for your business.

More Time With The Customer: How Tech Can Help

Let’s explore tips and tools that can help you boost sales and staff productivity by saving time across your business.

How to Seamlessly Switch Your Business Tools

If you’re considering a switch to new technology that can improve your business, take some time to consider your stakeholders and the possible impacts.

The Role Of Loyalty Programs In Keeping Your Business Strong During Economic Uncertainty

Loyalty programs are a powerful and cost effective way to grow your business. Read these tips on how to implement one for your business.

How to Create an Online Store for Free

We continue to see customers embrace online shopping methods. Here’s how to start an online store of your own.

How to Increase Online Food Orders Through Your Website

How to use your restaurant’s website effectively to increase your online orders. How to drive food and beverage orders to your online ordering page.

Opening an Online Store in 2023? Here's How to Choose the Right Platform for Your Business

What’s one of the first decisions you make once you’re ready to make the move online? Choosing a web platform.

5 Things to Consider Before Switching Your Business Software

Before your next major software switch, take a moment to consider and plan for some of these potential effects.

10 Scientifically Proven Ways to Motivate Employees

Based on a scientific study, here are the top 10 best ways to motivate your employees and keep them happy, motivated and productive.

Helpful Last-Minute Tips for the Holiday Season

Well, would you look at the time – Christmas is fast approaching! We’re here to help with some simple Christmas business tips you can concentrate on to achieve a great festive result.