Town Square

Brand Strategy 101

Distinguishing yourself amongst competitors can often be difficult. Discover our brand strategy 101 to help grow and maintain your business.

5 Indigenous-Owned Businesses to Discover and Support

Indigenous-owned businesses not only contribute to the Australian economy, they play a major role in sustaining and sharing culture. Here are 5 of our favourites.

What is Retail? Understanding Retail Business Basics

Understand the retail business basics by looking at different retail channels, types of retail stores and the essential technologies in a retail business.

How to Set Up a Successful Market Stall: Tips for Selling at Markets

Launching a market stall can be easy if you’re on top of it. Discover how to set up a market stall successfully and everything you need to get going here.

How to Become an Entrepreneur: A Step by Step Guide

Deep dive into the fundamentals of how to become an entrepreneur, from the early days of market research, through to implementing a successful business model.

10 Technology Tools Your Business Should Invest In This Year

This year, get your operations sorted and take your business to the next level by investing in these 10 business technology tools and software. Find out how.

Guide to Starting a Business in NSW

New South Wales is a great place to start a new business - more than 736,000 small businesses call NSW home. Read our guide for tips about starting your own business in NSW.

11 Home Business Ideas to Start in 2021

If you’re considering starting a home business, read on for some pros and cons and a list of home business ideas that are relatively easy to set up.

Consumer Behaviour in Marketing and Why it’s Important

It’s important for brands and marketers to study consumer behaviour because it helps them understand what influences consumers’ buying decisions. Learn more in our guide.

How to Use the 7Ps of Marketing

As a small business developing your marketing plan, it’s important to keep in mind the 7Ps of marketing. Read more about how to use the 7Ps in our handy guide.

How to Start an Online Business in 2021

With online shopping growing significantly in 2020 and 2021, it’s a great time to start an online business. Learn about what to consider and useful online store tools in this handy guide.

How to Set Business Goals for the New Financial Year

In this guide we take a look at some tried and true ways to go into the new financial year feeling refreshed and clear on your business goals. Follow these steps and make your EOFY both productive and stress-free.

How to Make Use of the Instant Asset Write-Off For Small Businesses at Tax Time

Here’s a refresher on how the Australian government’s instant asset write-off tax scheme works and some tips on getting ready for tax time.

What is a Niche Market?

A niche market is a segment of a larger market that has unique needs and preferences. Here’s how to develop a niche market targeting strategy for your business.

How to Take Your Omnichannel Strategy to the Next Level

Here are some low-cost ways for your small business to take its omnichannel marketing strategy to the next level.

How to Apply for the Victorian Government’s Small Business Digital Adaptation Program

You could be eligible to receive up to a $1200 rebate for digital upgrade projects for your business in Victoria. Learn more about eligibility criteria and how to apply here.

Break-Even Analysis Guide: How to Calculate BEP and Apply It to Your Business

A break-even analysis can help you determine fixed and variable costs, set prices and plan for your business’s financial future.

Dexterity Salon: From $300 in a Garage, to an Award-Winning Regional Hair Salon

Owner of Dexterity Salon, Jordan Walker, has transformed the salon into a household name in the area, and has picked up several accolades at local business awards.

How to Use Instagram Shoppable Posts to Sell on Social Media

With Instagram shoppable posts, you can sell products directly from shoppers’ feeds. Users can browse, buy, and check out without leaving the app. Here’s how to get started.

What is Working Capital?

Understanding working capital is key to managing your business’ cash flow and making significant purchases to help your business grow.

Tips for Small Business Financing: How To Get Noticed by Square Loans

We look at hundreds of factors to determine where to extend Square Loans. Here are the key things we consider.

Digitalisation vs Digitisation - Explained for Your Business

Here we take a look at the differences between digitisation and digitalisation – and how it’s digitalisation that enables businesses to grow in uncertain times.

What is a Workflow? A Guide to Workflow Management

A workflow is a repeatable sequence of tasks or activities that produce a desired result. In a business context, a workflow defines the steps and resources involved in getting work done and how they interact. Learn more in our handy guide.

What is Transformational Leadership?

Transformational leadership is a leadership style where leaders encourage, inspire and motivate employees to innovate and implement changes that will shape the company’s future success.

What is Customer Relationship Management (CRM)?

CRM helps businesses build relationships with their customers, creating loyalty, helping with retention and driving sales growth. Learn more about how CRM can help your business.

What are Porter's Five Forces? And How to Apply Them to Your Business

Porter’s Five Forces is a model that identifies and analyses five competitive forces that shape every industry and determine its attractiveness and potential profitability.

What Is Data Analysis? A Guide To The Basics

Data analytics can reveal trends and metrics that may otherwise go unnoticed amongst the mass of information organisations hold. Read our guide to the basics to learn more.

How to Create an Online Store for Free

We continue to see customers embrace online shopping methods. Here’s how to start an online store of your own.

6 Ways to Provide Great Customer Service

In a genuinely customer-focused company, employees have an unwavering focus on providing an outstanding customer experience and feel empowered to always put the customer first. Here are six ways to provide great customer service.

Effective Marketing Strategy Ideas In 2021

arketing trends move quickly, and consumer expectations are continually evolving – making it vital that you have your finger on the pulse and can execute a marketing strategy that grows your business and gives you a solid return on your investment.

6 Leadership Styles and How to Implement Them

Have you considered whether your approach is helping you to get the most from your team? Here we explore six common leadership styles, consider their pros and cons, and look at how to find and develop your leadership style.

How to Sell More Gift Cards for Your Business

Does your retail business sell gift cards? If you don’t already, gift cards are a great way to grow brand awareness for your business and increase your customer reach.

How to Create a Marketing Strategy for Your Business

Once you’ve got a business up and running, it’s time to start thinking about marketing. Here’re some tips on how to create a marketing strategy for your business.

Report: How COVID-19 has affected Cashless Payments in Australia in 2021

We looked at Square data in our ‘Payments and the Pandemic’ report to deep dive into looking at the effects of mandated lockdowns, social-distancing limitations and ongoing trading restrictions on consumer and business behaviour.

6 Advantages of Using Credit Card Readers For Contactless Payments

Health and hygiene concerns aside, credit card readers and contactless payments offer a range of compelling benefits for both your customers and your business.

How Sauce Brewing Co grew from hidden gem to one of the iconic breweries of Marrickville

We spoke to Caleb McGeachie, Taproom Manager of Sauce Brewing Co, to learn more about how the business has grown in recent years, the kinds of beer they brew and how they are using Square Register to run their business.