Distinguishing yourself amongst competitors can often be difficult. Discover our brand strategy 101 to help grow and maintain your business.
Indigenous-owned businesses not only contribute to the Australian economy, they play a major role in sustaining and sharing culture. Here are 5 of our favourites.
Understand the retail business basics by looking at different retail channels, types of retail stores and the essential technologies in a retail business.
Launching a market stall can be easy if you’re on top of it. Discover how to set up a market stall successfully and everything you need to get going here.
Deep dive into the fundamentals of how to become an entrepreneur, from the early days of market research, through to implementing a successful business model.
This year, get your operations sorted and take your business to the next level by investing in these 10 business technology tools and software. Find out how.
New South Wales is a great place to start a new business - more than 736,000 small businesses call NSW home. Read our guide for tips about starting your own business in NSW.
If you’re considering starting a home business, read on for some pros and cons and a list of home business ideas that are relatively easy to set up.
It’s important for brands and marketers to study consumer behaviour because it helps them understand what influences consumers’ buying decisions. Learn more in our guide.
As a small business developing your marketing plan, it’s important to keep in mind the 7Ps of marketing. Read more about how to use the 7Ps in our handy guide.
With online shopping growing significantly in 2020 and 2021, it’s a great time to start an online business. Learn about what to consider and useful online store tools in this handy guide.
In this guide we take a look at some tried and true ways to go into the new financial year feeling refreshed and clear on your business goals. Follow these steps and make your EOFY both productive and stress-free.
Here’s a refresher on how the Australian government’s instant asset write-off tax scheme works and some tips on getting ready for tax time.
A niche market is a segment of a larger market that has unique needs and preferences. Here’s how to develop a niche market targeting strategy for your business.
Here are some low-cost ways for your small business to take its omnichannel marketing strategy to the next level.
You could be eligible to receive up to a $1200 rebate for digital upgrade projects for your business in Victoria. Learn more about eligibility criteria and how to apply here.
A break-even analysis can help you determine fixed and variable costs, set prices and plan for your business’s financial future.
Owner of Dexterity Salon, Jordan Walker, has transformed the salon into a household name in the area, and has picked up several accolades at local business awards.
With Instagram shoppable posts, you can sell products directly from shoppers’ feeds. Users can browse, buy, and check out without leaving the app. Here’s how to get started.
Understanding working capital is key to managing your business’ cash flow and making significant purchases to help your business grow.
We look at hundreds of factors to determine where to extend Square Loans. Here are the key things we consider.
Here we take a look at the differences between digitisation and digitalisation – and how it’s digitalisation that enables businesses to grow in uncertain times.
A workflow is a repeatable sequence of tasks or activities that produce a desired result. In a business context, a workflow defines the steps and resources involved in getting work done and how they interact. Learn more in our handy guide.
Transformational leadership is a leadership style where leaders encourage, inspire and motivate employees to innovate and implement changes that will shape the company’s future success.
CRM helps businesses build relationships with their customers, creating loyalty, helping with retention and driving sales growth. Learn more about how CRM can help your business.
Porter’s Five Forces is a model that identifies and analyses five competitive forces that shape every industry and determine its attractiveness and potential profitability.
Data analytics can reveal trends and metrics that may otherwise go unnoticed amongst the mass of information organisations hold. Read our guide to the basics to learn more.
We continue to see customers embrace online shopping methods. Here’s how to start an online store of your own.
In a genuinely customer-focused company, employees have an unwavering focus on providing an outstanding customer experience and feel empowered to always put the customer first. Here are six ways to provide great customer service.
arketing trends move quickly, and consumer expectations are continually evolving – making it vital that you have your finger on the pulse and can execute a marketing strategy that grows your business and gives you a solid return on your investment.
Have you considered whether your approach is helping you to get the most from your team? Here we explore six common leadership styles, consider their pros and cons, and look at how to find and develop your leadership style.
Does your retail business sell gift cards? If you don’t already, gift cards are a great way to grow brand awareness for your business and increase your customer reach.
Once you’ve got a business up and running, it’s time to start thinking about marketing. Here’re some tips on how to create a marketing strategy for your business.
We looked at Square data in our ‘Payments and the Pandemic’ report to deep dive into looking at the effects of mandated lockdowns, social-distancing limitations and ongoing trading restrictions on consumer and business behaviour.
Health and hygiene concerns aside, credit card readers and contactless payments offer a range of compelling benefits for both your customers and your business.
We spoke to Caleb McGeachie, Taproom Manager of Sauce Brewing Co, to learn more about how the business has grown in recent years, the kinds of beer they brew and how they are using Square Register to run their business.