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Competitive Advantage: Definition, Types and Examples

All you need to know about competitive advantage and its importance. Learn the 10 types of competitive advantage using examples. Find out more with Square.

What is Dropshipping?

Dropshipping is a popular inventory method online businesses are implementing. Learn about how dropshipping works and decide if it’s right for your business.

5 Email Marketing Best Practices

Targeted email marketing is an extremely effective way to reach customers and drive sales. Here are the top 5 email marketing tips and tricks by Square.

7 Christmas Marketing Tips to Create an Online Festive Season Experience

Be prepared for the holiday online shopping. These marketing tips will help you improve your site for a seamless Christmas shopping online experience.

How Much Does it Cost to Run a Bar?

Mismanaging your startup costs can be detrimental to your business, so how much does it cost to open a bar? Find out the factors that influence your expenses.

10 Ways to Grow Your Small Business: 2022 Growth Strategies

Looking to grow and expand your business? Learn 10 practical ways to help grow your small business with growth strategies. Find out more with Square!

How to Write a Great Bar Business Plan

When you open a bar, you need objectives and strategies to stay on track. Here’s how to write a bar business plan that will roadmap your success.

How to Increase Sales for Your eCommerce Site

Are you interested in turning your eCommerce site into a converting powerhouse? Who isn’t? Getting there is all about learning who your customers are and how they shop.

The 4 Ps Marketing Mix

All marketing strategies are different but the main concept is the same. The 4Ps of marketing mix help market your products successfully. Find out how.

Positioning In Marketing Guide

It’s vital to stand out from all competitors. Learn how to create a successful brand positioning strategy for your products in the marketplace.

What Makes a Business Successful?

Business success is built on the right amount of investment. Take a closer look at exactly what business success means and what makes businesses successful.

Top 6 Software for Small Business

When running a small business, technology is at the centre of everything you do. Here are the top 6 business software to help improve your business efficiency.

7 Time Management Skills Practiced by Successful People

Looking for time management tips for getting more done? Be more productive with these top time management techniques. Develop better time management skills now.

How to Set Up a Balance Sheet for Your Business

Learn more about creating a balance sheet - and download a free balance sheet template from Xero.

Tips for Understanding & Categorising Your Business Expenses

It’s crucial for small business owners to understand all their financial matters including recording & categorising small business expenses for tax deductions.

What is an Omnichannel Customer Experience?

Explore what omnichannel customer experience means for your business and ways to create an outstanding omnichannel customer experience. Read more here.

Restaurant Startup Costs Breakdown: How to Make a Restaurant Less Costly

Restaurant costs are always top of mind for an owner, and figuring out ways to cut costs are extremely beneficial for any restaurant owner.

Brand Strategy 101

Distinguishing yourself amongst competitors can often be difficult. Discover our brand strategy 101 to help grow and maintain your business.

5 Indigenous-Owned Businesses to Discover and Support

Indigenous-owned businesses not only contribute to the Australian economy, they play a major role in sustaining and sharing culture. Here are 5 of our favourites.

How to Start and Grow a Newsletter: 7 Tips

A newsletter is an excellent way to market directly to both your current and prospective customer base. Here are a few tips for creating a newsletter that gets results.

What is Retail? Understanding Retail Business Basics

Understand the retail business basics by looking at different retail channels, types of retail stores and the essential technologies in a retail business.

How to Set Up a Successful Market Stall: Tips for Selling at Markets

Launching a market stall can be easy if you’re on top of it. Discover how to set up a market stall successfully and everything you need to get going here.

How to Become an Entrepreneur: A Step by Step Guide

Deep dive into the fundamentals of how to become an entrepreneur, from the early days of market research, through to implementing a successful business model.

10 Technology Tools Your Business Should Invest In This Year

This year, get your operations sorted and take your business to the next level by investing in these 10 business technology tools and software. Find out how.

Guide to Starting a Business in NSW

New South Wales is a great place to start a new business - more than 736,000 small businesses call NSW home. Read our guide for tips about starting your own business in NSW.

What are Accounts Payable (AP) and Accounts Receivable (AR)?

If you’re a business owner, you should know the difference between accounts payable (AP) and accounts receivable (AR).

Consumer Behaviour in Marketing and Why it’s Important

It’s important for brands and marketers to study consumer behaviour because it helps them understand what influences consumers’ buying decisions. Learn more in our guide.

11 Home Business Ideas to Start in 2021

If you’re considering starting a home business, read on for some pros and cons and a list of home business ideas that are relatively easy to set up.

How to Use the 7Ps of Marketing

As a small business developing your marketing plan, it’s important to keep in mind the 7Ps of marketing. Read more about how to use the 7Ps in our handy guide.

How to Start an Online Business in 2021

With online shopping growing significantly in 2020 and 2021, it’s a great time to start an online business. Learn about what to consider and useful online store tools in this handy guide.

How to Set Business Goals for the New Financial Year

In this guide we take a look at some tried and true ways to go into the new financial year feeling refreshed and clear on your business goals. Follow these steps and make your EOFY both productive and stress-free.

How to Make Use of the Instant Asset Write-Off For Small Businesses at Tax Time

Here’s a refresher on how the Australian government’s instant asset write-off tax scheme works and some tips on getting ready for tax time.

What is a Niche Market?

A niche market is a segment of a larger market that has unique needs and preferences. Here’s how to develop a niche market targeting strategy for your business.

How to Take Your Omnichannel Strategy to the Next Level

Here are some low-cost ways for your small business to take its omnichannel marketing strategy to the next level.

How to Apply for the Victorian Government’s Small Business Digital Adaptation Program

You could be eligible to receive up to a $1200 rebate for digital upgrade projects for your business in Victoria. Learn more about eligibility criteria and how to apply here.

Break-Even Analysis Guide: How to Calculate BEP and Apply It to Your Business

A break-even analysis can help you determine fixed and variable costs, set prices and plan for your business’s financial future.