Is Square Right for Your Business?

Is Square Right for Your Business?
Discover the vast variety of products and services available with Square and the types of businesses that can benefit from Square solutions. Visit Square.
by Square Feb 24, 2022 — 5 min read
Is Square Right for Your Business?

A comprehensive system of tools, both hardware and software, that are designed to make growing your business easy, no matter its size. Square combines a powerful point of sale (POS) platform with a range of associated hardware and software products, all of which work to make your life easier.

Whether you run your business from a website, a shopfront or a market stall, whether you need a specialised business tool or a comprehensive business system, if you’re just starting a small side hustle or wanting to take over the world, Square allows you to construct a customised yet fully integrated technology stack that covers payments, sales, bookings, team management, customer loyalty and so much more.

But is Square worth it for my business? To answer that question, we need to understand exactly what Square’s range of products is capable of.

Square products and services

It’s first important to understand that Square isn’t a single product, (yes there is more than that little white reader) but rather a suite of products and services that can be connected together to create a custom system that meets the unique needs of your business, small or large

Square products and services can be grouped in four main categories: payments, customers, hardware and business tools.

Payments: Tools that enable you to sell everywhere and get paid anytime

With Square payments products you can accept all major methods of payment (both in-person and online), easily track and analyse your business dealings and finances, and create the smoothest and simplest customer experience possible:

Customers: Serve customers and grow relationships with marketing and loyalty

Finding your customers, engaging with them, managing the relationship and earning their loyalty; Square’s range of customer-focused products allow you to do all this and more.

Business Tools: Small business loans that work with your cash flow

Establishing and growing a business inevitably involves some form of investment, but navigating different loan options and gaining approval can be a complex task… unless you’re a Square Seller.

Staff: Run your team efficiently with rostering and timecards

As your business grows, so does your team. It’s exciting, but also daunting, as a larger team requires more management. But Square products can help here too.

Types of businesses that can benefit from Square solutions

Square products have been designed in a way that is simple, intuitive, flexible and 100% scalable. They’re perfect for every type and every size of business, including:

Point of sale hardware products

Square offers a complete suite of POS hardware solutions, with each designed to make the process of taking payments as simple and smooth as possible.

Is Square worth it? That’s a question only you can answer. But if you’re ready to get down to business, Square’s complete range of innovative products and services is more than ready to help.

The Bottom Line is brought to you by a global team of collaborators who believe that anyone should be able to participate and thrive in the economy.


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