How to Create an Online Store for Free

How to Create an Online Store for Free
We continue to see customers embrace online shopping methods. Here's how to start an online store of your own.
by Square Jan 02, 2023 — 4 min read
How to Create an Online Store for Free

Australians have certainly embraced online shopping in the last few years, spending $27.5 billion buying from online stores in 2018, which was almost a 25 percent increase year over year, according to a 2019 AusPost eCommerce industry report. This increase in online purchasing accounted for 10 per cent of total sales. On top of that, a recent study by Statista predicts that the Australian eCommerce market will be around $35.2 billion by the end of 2021. It’s safe to say, you should be thinking of how to start an online store for your business if you haven’t already.

An eCommerce platform is going to be increasingly important for your business’s success, especially if you’re looking to capitalise on this online store trend. Keep reading to learn details on important aspects of how to create an online store for a retail, service-based business or restaurant.

What is an eCommerce business?

The term eCommerce refers to the process of buying and selling goods and services online, though in recent years the shopping experience has extended beyond that. For example, retailers that have a physical location can incorporate an eCommerce platform by allowing customers to browse through their online store and pick up their purchases at the brick-and-mortar store.

In addition to allowing retailers to better serve existing customers by making shopping easier for them, an online store can allow businesses to find totally new audiences — ones that may never enter their physical location. Independent retailers, small businesses, and large corporations can all benefit from incorporating an eCommerce platform into their business strategy.

Like any digital technology, eCommerce has continued to advance rapidly. Starting in the 1990s, eCommerce began to target a consumer market and online retailers started popping up. Now, almost any business owner or entrepreneur with an eCommerce platform can create an online store in minutes.

Benefits of an Online Store?

The online store industry is expanding every year, and expanding at an even faster pace lately. A recent 2020 report showed that some businesses have seen a 300 to 400 percent growth for some online categories. Merchants have nothing to lose and everything to gain by selling online.

Here are a few benefits of running an online store:


Online store vs. brick-and-mortar

You may read an ongoing narrative in mainstream media which pits brick-and-mortar stores against e-commerce, making businesses feel like they needed to choose one channel over the other. Omnichannel has the potential to bring these channels together, creating a seamless experience for customers by giving them choices in how they choose to interact with a retailer.

Having both a brick-and-mortar and an online store satisfies the needs of a broader customer base. Most retailers have customers who would prefer to order everything online. Others prefer to see something in person before they buy. Then there are some customers who don’t have a preference. Even so, they want both options so they can shop according to their own schedule.

Providing multiple options is more likely to create repeat customers, which means more revenue in the long run.

How to setup an online store

If you want to create an online store, you’ll need to create an eCommerce platform or shop for your business, list products, set up payments, and set up your online store operations (such as order fulfilment, shipping, sales tax, and more). Square Online has everything you need for eCommerce, so you can get up and running quickly and easily.


Ready to take the next step toward growing your eCommerce business? Explore how to start an online store with Square Online and how Square can help you launch quickly and start selling today.

The Bottom Line is brought to you by a global team of collaborators who believe that anyone should be able to participate and thrive in the economy.


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