Square Announces Powerful Analytics to Help Sellers Make Better Business Decisions

Square Analytics give sellers actionable data to know their customers and increase sales

San Francisco, CA - August 21, 2014 -The world’s largest retailers employ armies of statisticians and analysts to help them increase sales. Today, Square levels the playing field for merchants of all sizes by adding Square Analytics to its complete Register service. The powerful reporting and analytics tool delivers sellers actionable data to increase sales and better serve their customers. Square Analytics integrates the full suite of Square Register products including Pickup, Invoices, and Appointments, making it the most robust point of sale service.

Expensive annual fees, tedious set-up processes, and irrelevant, generalized reports have traditionally excluded small business owners from useful information available to larger merchants. Building on the sales data to which Square sellers already have access, the new mobile-optimized Square Analytics delivers information including most-popular items and categories, busiest time of day, and a holistic view of customer spending.

Pam Turkin, owner of 17 Just Baked cupcake shops in Michigan and Ohio, determined her most efficient business hours with Square Analytics: "When I opened Just Baked in Detroit, I was guessing when customers would stop in for a cupcake. Square Analytics showed that this location’s busiest hour was actually between 4:00 PM and 5:00 PM. We would have closed at 4:00 PM and missed out on sales if not for Square Analytics’ hour-by-hour trends.”

Square Analytics has a few key features: 

• The analytics homepage shows how a seller’s business is performing in real time, including which items are the most popular, and how their business is performing compared to others in their industry. 
• Sales trends provide updates of sales hourly, daily, and monthly so sellers can consider later hours or stocking up on inventory to avoid missed sales.
• Buyer insights show sellers useful customer information. Sellers can see new vs. returning customers as well as customer frequency, recency, and average customer spend.

About Square, Inc.
Square helps anyone take care of their business. Square's complete register service is a full point of sale with tools for every part of running a business, from accepting credit cards to sales, inventory tracking, and small business financing. Customers also use Square Order, a new way to pre-order food and drinks for pickup and individuals use Square Cash, the easiest way to send and receive money. Founded in 2009 and headquartered in San Francisco, Square is currently available in the United States, Canada, and Japan.