Get to know your business better
From new customers to sales by item, Square Analytics helps you see what’s working or where to improve.
Access from your laptop—free
Sign in to your free Square Dashboard from any laptop to access your data and manage your business from anywhere.
Run your business anywhere
Take payments and run your business on the go, in your store, and online with Square—and then see how it all adds up with Square Analytics.
Works with QuickBooks and Xero
Connect your Square account to accounting services like QuickBooks and Xero. See your sales in the same place you track your business finances.
Run your business in real time.
No need to wait on end-of-day reports—check Square Analytics anytime to get a handle on sales, customers, and more.
Spot what’s selling
Square Analytics breaks sales down to the item so you can see what’s most popular at your business. Know when to stay open later or if you need to stock up on certain items.
See who’s coming back for seconds.
Understand your customers in a whole new way. Identify new versus returning customers, see your most frequent and most recent visitors, and find out how much your average customer spends.
Break down how it adds up.
See how you did in total sales this week—and how this week compares to last week, last month, and six months ago. Figure out how and why your sales are up or down.
Insights in your inbox.
Get simple daily summaries delivered to your inbox. See that day’s data on sales, items, and customers all in one neat digest.
Spreadsheets made simple
Download up-to-the-minute CSVs of your transactions, deposits, and sales by item and by staff.
Let Square take care of your business anywhere.
Square is much more than sales reports. Take payments on the go or in your store with Square Register, sell online, and see how it all adds up with Square Analytics.
Simplify your point of sale with Square Register
The free Square Register app turns a smartphone or iPad into a point of sale. It takes care of transactions, inventory, and more so you can focus on your customers and your craft.
Sell online with Square
Open an online store for free and start accepting orders for shipment and local pickup. Pay just 2.75% per online sale or pickup order—no setup or listing fees.
Work well with others.
Connect your Square account to leading accounting services like QuickBooks and Xero—or use the Square Connect API to create custom solutions for your business.
Business runs better with QuickBooks. Track your sales and expenses, pay employees, and more.Learn more
Xero is beautiful online accounting software with daily bank feeds, invoicing, billing, reporting, and more.Learn more
Build your own
Create custom software solutions with the Square Connect API. Hire a Square-preferred developer to help.Learn more
Millions of businesses are using Square Analytics to increase sales.
We can much more easily make instant decisions about what is working. We can say, we sold X muffins yesterday before noon, so let's not make as many the next day.Cheryl Burr, Pinkie's Bakery