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General

Square profile - Privacy Notice for Buyer Features and Square Pay

Last Updated: 19 June 2026
Effective Date: 30 June 2023

This Privacy Notice describes how Square collects, uses, discloses, transfers, stores, retains or otherwise processes your information when you choose to (i) create a customized account with a Square Seller; (ii) choose to opt in to Square Pay; or (iii) visit this Square profile portal for buyers (“Square profile”) (items (i), (ii) and (iii) are collectively “Buyer Features”).

For users in the European Union (“EU”), Squareup International Limited is the data controller responsible for your personal data. For users in the United Kingdom (“UK”), Squareup Europe Limited is the data controller responsible for your personal data. Contact details are provided in the “How to Contact Us” section below.

This Privacy Notice also describes the choices available to you regarding our use of your information, the measures we take to safeguard the personal information and how you can contact us about our privacy practices.

For details about our privacy practices with respect to the information we obtain when you use Squareup.com and when Your Sellers use Square product features other than the Buyer Features, please visit here. Squareup.com also contains information on what other Square product features Your Sellers may use.

For Sellers who apply or sign up for a Square Account, click here to see the privacy notice that applies to you.

Overview

When this Privacy Notice Applies:

This Privacy Notice applies solely to the processing of information that we obtain from you when you:

  • Create an account with a Square seller (Customer Account);
  • Interact with Square by using our Square profile portal (Square Profile); or
  • Use Square Pay (i.e., when you choose to save your contact and payment information with Square to make the checkout process with Your Sellers easier, if the Seller uses Square Pay).
When this Privacy Notice does NOT apply:

This Privacy Notice does not apply when Square is processing your information as a service provider to Your Sellers (instead, other privacy notice applies in those circumstances). When you shop at Your Sellers, we collect certain information on Your Sellers’ behalf as their payment processor. For example, when you make a purchase or interact with a Seller, we may collect:

  • Your signature and payment card information, such as card number, expiration date, and security code;
  • Transaction details, such as when and where the transactions occur, the names of the transacting parties, a description of the transactions, the payment or transfer amounts, and the devices and payment methods used to complete the transactions;
  • Any gift cards you purchase or receive; and
  • Billing and shipping address information

We obtain this information on Your Sellers’ behalf to provide them with our payment processing services. Your Sellers operate independently from us, and your agreement with the relevant Seller governs how the Seller uses and shares this information, including with Square. Each Seller’s privacy practices, including details on the information they may collect about you, are subject to the privacy statements of these Sellers, which we strongly suggest you review. If you have questions about a Seller’s privacy practices, please direct those questions to the Seller.

INFORMATION WE COLLECT ABOUT YOU

Information You Provide

When you create a Customer Account, Square Pay account, or a Square Profile account, depending on which service you are using, we may ask you to provide certain identifying information and payment information, such as your:

  • Contact Information: such as your name, email address, telephone number, and physical address;
  • Payment Information: such as payment card information, bank account information and billing address;
  • Preferences: including your preferred payment method, preferred shipping method, and preferred delivery address, as well as your preferred communication and marketing preferences; and
  • Any other information you provide, such as gift card information.

We also may collect information that you choose to provide to us through the Square profile portal, such as an alternate email address and telephone number, or information that you may provide to Customer Support, including to the chatbots that operate on our Buyer Features.

In addition, if you choose to receive a digital receipt at a Square Point of Sale system when shopping at a U.S. Seller, we may collect identifying information, including your email address, telephone number, and any other information that you provide.

Here is an explanation of what we do with the Buyer Features Data described above, i.e. how we use it and for what purposes, along with an explanation of the lawful basis that supports this use.

How we use Buyer Features Data Why we process Buyer Features Data Legal Justification
When you sign up for a personalized Customer Account on a Square Online seller’s website we collect your name and contact information to create your account. To create and support your account with your Sellers. Contractual performance
When you create a Square Pay account, we collect your name, contact information, and payment card information to create your account and enable you to make purchases through Square Pay. To create and support your account with us, including displaying your transaction history. Contractual performance
We share your Customer Account information with your Sellers when you complete a transaction when logged into your Customer Account. To process your transaction and enable your Seller to communicate with you. Contractual performance
We use your Contact Information to promote our products and Features to you. To promote our products and services. Legitimate interest or consent (where legally required for direct marketing contact).
When you provide feedback to us or answer our surveys. To improve our services and to develop new products and services. Legitimate interest
We use your Contact Information and Preferences to personalise your use of our Services. To improve your customer experience. Legitimate interest and/or contractual performance.
Information We Collect From Your Use of the Buyer Features

When you use the Square profile portal, your Square Pay account, or a Customer Account, we collect information about your device, browsing actions, and usage patterns. The information we obtain in this manner may include:

  • Transactional history: including payment amount, items and Seller Identifiers, such as Internet Protocol (“IP”) address, online identifier, and unique personal identifier (including device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; customer number, unique pseudonym, or user alias; and other forms of persistent or probabilistic identifiers);
  • Internet and other electronic network activity information: including, but not limited to, browsing history (such as web pages that you click on), and information regarding your interaction with our Square profile portal or sellers website (e.g., dates and times of visits);
  • Electronic information: such as web browser and device characteristics; and
  • Any other information you may enter into your Square profile portal, Square Pay account or Customer Account, such as email address or telephone number.

This information helps us (i) remember your information so you do not have to re-enter it; (ii) track and understand how you use and interact with our Square profile portal; (iii) tailor the Square profile portal around your preferences; (iv) measure the usability of our Square profile portal and the effectiveness of our communications; and (v) otherwise manage and enhance our Square profile portal and other products and services.

How we use Usage Data Why we process Usage Data Legal Justification
We collect your transaction information when you complete a transaction when signed into your Customer Account or through your Square Pay account. This enables us to provide services to you that you have requested and process your transactions.

This also enables us to protect the integrity of our Services and systems, and your, our, our customers' rights or property.

This also enables us to do internal research, measure, track, and analyze trends and usage, to improve our products and services.
Contractual performance




Legitimate Interests




Legitimate Interests
We use your transaction information when you make a transaction while signed into your Customer Account or through your Square Pay account. We may combine this information with Identification Information, usage information, as well as with risk signals. This enables us to debug, fix service errors, investigate, detect, prevent, report or recover from fraud, misrepresentations, security breaches or incidents, other potentially prohibited, malicious, or illegal activities; or to otherwise help protect your account. Contract performance (support and maintenance)

Legal obligation (fraud or incident reporting)

Legitimate interest (protect your account)
We collect your online identifiers, electronic information, and internet or other electronic network activity information while you are using the Buyer Features using our website, web apps, and we combine this with your Profile Information. This enables us to provide services to you in compliance with regulatory obligations.

This enables us to provide services to identify any unusual activity on your account so as to detect and prevent fraud, and to debug and fix errors that impair how our Services function.
Legal obligation (fraud or incident reporting)

Contract performance

Legitimate interest
We generate your Profile Information using our databases. We use your Profile Information to verify your identity, and to enhance the Buyer Features. This enables us to engage in profiling and automated processing to verify your identity directly (so we can confirm you appear to be who you say you are), improve our products and Features and develop new products and Features. Our legitimate interests in verifying your identity and reducing the risk of fraud, as well as, where permissible, offering new and improved Features to our customers.
We use your Geolocation data to determine whether we can provide you with Buyer Features and to customise our Buyer Features to your location. This enables us to determine whether we can provide Buyer Features to you, and in what language, enables us to comply with regulatory requirements, and also to combat fraud. Contract performance (for Services in territories where we are authorised to conduct our business)

Legal obligation (to comply with territorial restrictions)

SOURCES OF INFORMATION

We collect information about you from the following categories of sources:

  • From you or your device, for example, when you visit our Square profile portal, interact with a seller website when logged into your Customer account, or opt in to Square Pay;
  • Your Sellers; and
  • Our group companies and affiliates.

HOW WE USE YOUR INFORMATION

We may collect, use and share (or have collected, used or shared during at least the 12-month period preceding the effective date of this Privacy Notice) the information we obtain about you when you use the Buyer Features for the following reasons:

Advertising and Email Marketing
  • Sending you promotional email messages on behalf of Your Sellers or from Square, if you have consented to receive such messages.
Providing, Improving, and Developing our Products and Services
  • Providing our Buyer Features, including automatically populating your Square Pay Information when you transact with Seller sites that use Square Pay;
  • Operating, evaluating, developing, managing, and improving our business (including operating, administering, analyzing, and improving our Buyer Features, Square Pay, and other products and services; developing new products and services; managing and evaluating the effectiveness of our communications; and performing accounting, auditing, billing, and other internal functions);
  • Personalizing and facilitating your use of our Buyer Features or Square Pay;
  • Performing analytics (including measuring, tracking, and evaluating trends and usage of Square’s different products and services, and aggregating and deidentifying personal information); and
  • Doing internal research.
  • Using and sharing transaction-related information to support payment services and payment ecosystem initiatives, including analytics, benchmarking, fraud prevention, and the development and improvement of payment features and services.

For analytics and industry-level reporting purposes, this information is aggregated and does not include direct identifiers in externally shared outputs.

Communicating with You
  • To allow Your Sellers to send you emailed messages via Square, where you have consented to receiving those;
  • Communicating with you about our Buyer Features or Square Pay, and sending you information we think you may find useful about our Buyer Features or Square Pay;
  • Responding to your requests and inquiries; and
  • Conducting surveys and collecting your feedback about our Buyer Features or Square Pay.
Protecting our Services and Maintaining a Trusted Environment
  • Conducting investigations, complying with and enforcing applicable laws, regulations, legal requirements and industry standards, and responding to lawful requests for information from the government or to valid legal process;
  • Contacting you to resolve disputes and help you with our Buyer Features or Square Pay;
  • Debugging to identify and repair errors that impair how our services function;
  • Enforcing our agreements, policies and terms, including this Privacy Notice and, as applicable, our Buyer Features General Terms of Service and/or Square Pay Terms of Service(s);
  • Investigating, detecting, preventing, recovering from, or reporting fraud, misrepresentations, security breaches or incidents, or other potentially prohibited, malicious, or illegal activities;
  • Protecting the security and integrity of our products and services, and the rights and property of you and other Buyers, Sellers, and Square;
  • Verifying or maintaining the quality or safety of our Buyer Features or Square Pay, and to improve, upgrade, or enhance our Buyer Features or Square Pay; and
  • Verifying your identity.
Other Uses
  • For any other reason we may tell you about from time to time.

Through Square’s Buyer Features, you may also be able to send feedback to a Seller, share your experience on social media, view your purchase history, join programs, visit websites, or take advantage of promotions. When you submit or share information (such as submitting feedback), we may share that information with Your Sellers and you may receive responses from them. If you wish to change your preferences related to Buyer Features, please see the “Your Choices” section below.

WHEN AND WITH WHOM WE SHARE YOUR INFORMATION

We may share the information described in the “Information We Collect About You” section with the following categories of service providers, partners and third parties:

Category of third parties with whom we share your personal information in order for you to receive the Services Description of the services in question
Your Sellers When you use Square Pay to process a transaction with a Seller site that uses Square Pay or use a Customer Account, we will provide the Seller with your Square Pay Information so that the Seller can process and fulfill your order. Please review the Seller’s privacy policy to understand how they use that information.
Your phone number, email address, and shipping address will also be shared to fulfill your order and notify you of shipping updates.
Service support partners We work with the following types of third party service providers who help us provide, maintain and improve the Services:
  • Technology providers or potential partners to store information, provide software, or programs to help us provide the Services;
  • Marketing or event providers that help us run our advertising campaigns, contests, special offers, or other events or activities;
  • Fraud and risk services providers to help us with fraud prevention and to assist us in meeting our AML, transaction screening and other compliance requirements;
  • Fee collection service providers to help us enforce our legal rights;
  • Financial partners, like financial institutions, payment networks, payment card associations, and credit bureaus that help us provide the Services.
Payment ecosystem partners We may share transaction-related information with payment networks, payment service providers, and other partners within the payments ecosystem to support payment processing, analytics, fraud prevention, and the development and improvement of payment services.
Third Party Analytics Services Our analytics partners help us with our online services, such as BugSnag and Crashlytics. The analytics providers that administer these services use technologies such as cookies, web beacons, and web server logs to help us analyze how you use our online services. We may disclose your site-use information (including IP address) to these analytics providers, and other service providers who use the information to help us figure out how you and others use our online services.
  • To learn more about BugSnag, please visit https://docs.bugsnag.com/legal/privacy-policy/.
  • To learn more about Crashlytics, please visit https://fabric.io/terms.
Our Affiliates and Group Companies With other business units (Cash App, Afterpay/Clearpay, and TIDAL) and between wholly-owned subsidiaries of Block, Inc. For example, we may share your information internally to understand how you engage with our company products to help make our Services better for you and for everyone, to help us build Services tailored to your preferences, and to help protect our services and maintain a trusted environment.
Other third parties who will receive your personal information Why we share data with these parties
Law enforcement and other public and private agencies If we believe that disclosure is reasonably necessary (i) to comply with any applicable law, regulation, legal process or governmental request (e.g., from creditors, tax authorities, law enforcement agencies, in response to a garnishment, levy, or lien notice, etc.); (ii) to establish, exercise or defend our legal rights; (iii) to enforce or comply with, as applicable, our Square Pay Terms of Service or other applicable agreements or policies; (iv) to protect our or our customers’ rights or property, or the security or integrity of our services; (v) for an investigation of suspected or actual illegal activity; or (vi) to protect us, users of our services or the public from harm, fraud, or potentially prohibited or illegal activities.
To a subsequent owner, co-owner, or operator of one or more of the Services To enable them to continue to run the Services after the change of owner or operator.
If we do or try to do a corporate merger, consolidation, or restructuring (including during due diligence and negotiation of these); the sale of substantially all of our stock and/or assets; the financing, acquisition, divestiture, or dissolution of all or a portion of our business; or other corporate change. To enable the completion of the relevant merger, restructuring, financing, acquisition, divestiture, dissolution or other corporate change.
To others, at your direction To carry out certain requests you make for us to share data. For example, when you authorize a third party application or website to access your information.
Aggregated and Anonymized Information
  • We also may share (within our group of companies or affiliates, or with service providers or other third parties) aggregated and anonymized information that does not specifically identify you or any individual user of our services.

COOKIES, OTHER SIMILAR AUTOMATED TECHNOLOGIES, AND ADVERTISING

When you interact with our Square profile portal, or open emails we send you when you use our Buyer Features or Square Pay, we obtain certain information using automated technologies, such as cookies, web server logs, web beacons, and other technologies. A “cookie” is a text file that websites send to a visitor’s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an internet tag, pixel tag or clear GIF, is a tiny graphic image that may be used in our Square profile portal or emails.

We use these automated technologies to collect your device information, internet activity information, and inferences as described above. These technologies help us to:

  • Remember your information so you do not have to re-enter it;
  • Track and understand how you use and interact with our Square profile portal;
  • Tailor our online services to your preferences;
  • Measure how useful and effective our services and communications are to you; and
  • Otherwise manage and enhance our products and services.

We set some of these automated technologies ourselves, but others are set by third parties who deliver services on our behalf. For example, we may use other companies’ web analytics services (described in the “Third-Party Analytics Services” section), which use automated technologies to help us evaluate how customers use our websites. Some of these technologies may also be set by third parties that help us advertise our products and services to you as informed by your interests, based on information collected from your activity on the web, including but not limited to, browsing or purchasing products on or through our websites or on third party websites or your activity on mobile sites and applications. This advertising approach is called interest-based advertising or “targeted advertising.”

Your browser can alert you when cookies are placed on your device, and how you can stop or disable them via your browser settings. More information on how to manage these settings on common browsers and devices are below.

Please note that without cookies, some features of our Square profile portal may not function properly. You can manage your cookie preferences through your browser settings or through the cookie settings on our website.

If you use a mobile device, you can manage how your device and browser share certain data by adjusting the privacy and security settings on your device.

For more information about cookies and how to manage them, please visit http://www.allaboutcookies.org.

THIRD-PARTY ANALYTICS

Our analytics partners help us with our Square profile portal or Square Pay, such as Google Analytics, BugSnag, and Crashlytics. The analytics providers that administer these services use technologies such as cookies, web beacons, and web server logs to help us analyze your use of the portal. We may disclose your site-use information (including IP address) to these analytics providers, and other service providers to help us figure out how you and others use our Square profile portal.

HOW LONG WE KEEP YOUR INFORMATION

We keep your information as long as is necessary for the purposes identified in this Privacy Notice, including to provide you our services, to comply with applicable law and legal obligations, to defend our legal rights, property and users. We may keep copies of information about you and any transactions or services in which you may have participated for a period of time that is consistent with certain criteria, such as applicable law, applicable statute of limitations, or as we believe is reasonably necessary to comply with applicable law, regulation, legal process, or governmental request, enable Your Sellers to continue to use Square services to run their business, to detect or prevent fraud, to collect fees owed, to resolve disputes, to address problems with our services, to assist with investigations, to enforce, as applicable, our Square Pay Terms of Service or other applicable agreements or policies, or to take any other actions consistent with applicable law.

YOUR CHOICES

Buyer Features

If you shopped at any U.S. Sellers, you may use our Square profile portal to opt out of receiving automatic digital receipts communications from those Sellers (if those communications are sent by Square on the Sellers’ behalf) by accessing the portal here. We also give you the option to opt out of promotional email communications from Your Sellers through our Square profile portal. You can also use our Square profile portal to download, update or delete your contact information that we have on file.

In addition, you may unsubscribe from or manage your preferences regarding the digital receipts or marketing emails we send on behalf of U.S.-based Sellers with whom you have transacted by following the instructions in those messages. Opting out of receiving communications may impact your use of the Buyer Features. If you decide to opt out of promotional communications, we may still send you transactional communications, such as digital receipts that you request.

Sellers’ Loyalty programs and promotional text message programs that you have signed up for on a Seller-by-Seller basis are not included in Square’s Buyer Features. If you have signed up for a Seller’s Loyalty or text marketing program, and you would like to change your preferences, text STOP to stop receiving Loyalty and promotional text messages from that Seller or contact the Seller directly.

Square Pay

You may access, delete, or amend your Square Pay Information, by accessing the portal at [https//profile.squareup.com/login], but we reserve the right to ask for additional information or documentation to verify your identity in connection with such requests. You can also use the Square Profile to remove (and unlink) your Square Pay Information or via our dedicated DSAR request portal https://profile.squareup.com/privacyrequests.

You can modify your Square Pay Information the next time you check out on a merchant site that uses Square Pay. After successfully verifying your identity by entering the verification code, you can modify your payment card information by selecting “Use a different card” on the checkout page. To modify any other Square Pay Information, select “Edit” in the appropriate section of the checkout page.

If you have any issues removing or modifying your Square Pay Information, please contact our Customer Success team. Your access to Square Pay may be terminated as explained in the Square Pay Terms of Service. If your Square Pay account is terminated or if you opt out of Square Pay, we will unlink and remove all of your Square Pay Information within a reasonable period of time. If you have completed order transactions with a merchant that uses Square Pay, we will retain your Square Pay Information in order to provide services to the merchant with whom you’re transacting and to comply with applicable law.

CHILDREN’S PERSONAL INFORMATION

Our services are general audience services not directed at children under the age of 16. We do not knowingly sell or share the personal information of children under the age of 16. If we learn that any information we collect has been provided by a child under the age of 16, we will promptly delete that information.

HOW WE SECURE INFORMATION

We maintain administrative, technical, and physical safeguards to protect your information from loss, theft, and misuse, and unauthorized access, disclosure, alteration, and destruction. Nevertheless, the internet is not a 100% secure environment, and we cannot guarantee absolute security of the transmission or storage of your information. We hold information about you both at our own premises and with the assistance of third-party service providers.

For more information about our security practices, please visit https://squareup.com/security.

STORAGE AND PROCESSING

Where we transfer personal data internationally, we take steps to ensure that appropriate safeguards are in place to protect your information, as described in this Privacy Notice.

EU AND UK PRIVACY RIGHTS

Your Privacy Rights

If you reside in the EU or the UK, you have the following rights under applicable data protection laws:

  • to be provided with access to your personal data held by us;
  • to request the rectification or erasure of your personal data held by us;
  • to request that we cease processing your data;
  • to request that we restrict the processing of your personal data (while we verify or investigate your concerns with this information, for example);
  • to object to profiling activities based on our own legitimate interests;
  • to object to solely automated processing producing legal or similar effects;
  • to request that your data be transferred to a third party (data portability);
  • to withdraw your consent to our processing of your data (where such processing is based on consent); and
  • to lodge a complaint with the data protection authority in your jurisdiction.

To exercise any of these rights, you can submit a request via the Square profile portal or privacy.block.xyz, or contact us using the details provided in the “How to Contact Us” section below.

International Data Transfers

We may transfer your personal data outside the EU or the UK, including to countries that may have different data protection standards than those in your home jurisdiction.

Where we do so, we implement appropriate safeguards in accordance with applicable data protection laws, such as standard contractual clauses approved by the European Commission or the UK authorities, to ensure that your personal data remains protected.

You may request further information about these safeguards by contacting us using the details in the “How to Contact Us” section.

CHANGES TO THIS PRIVACY NOTICE

We will notify you of any material changes to how we use your information, including by email where appropriate. If you do not agree with the updated Privacy Notice, you may stop using our services at any time.

HOW TO CONTACT US

If you wish to exercise your privacy rights, you may do so through the Square profile portal or by submitting a request via privacy.block.xyz.

European Union
FAO: Privacy Team
Squareup International Limited
Block, Inc. One Park Place
Hatch Street Upper, Block C,
5th Floor, Saint Kevin’s, Dublin 2,
D02 E762, Ireland
privacy-eu@squareup.com

You have the right to lodge a complaint with the Irish Data Protection Commission (DPC), our lead supervisory authority in the EU for data protection. You may also contact your local data protection authority.

United Kingdom
FAO: Privacy Team
Squareup Europe Limited
101 New Cavendish St, 4th Floor
London, W1W 6XH
United Kingdom
privacy-eu@squareup.com

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.

If you have any questions or concerns regarding this Privacy Notice, or if you believe this Privacy Notice or applicable laws relating to the protection of your personal information have not been respected, you may file a complaint with our privacy team listed above. We will respond to let you know when you can expect a further response. We may request additional details from you regarding your concerns and may need to engage or consult with other parties in order to investigate and address your issue. We may keep records of your request and any resolution.