Building customer relationships is a crucial part of running a successful business. Over time, strong customer
engagement will lead to repeat sales and turn customers into spokespeople for your business. A customer relationship management, or CRM, strategy will help you collect information to personalize your approach and help you reach customers with the right information at the right time.
Businesses of all types and sizes can get started with Square Point of Sale to keep track of sales, customer data, and performance metrics. From loyalty programs to marketing automation, you can choose the right add-ons for your business now and add more in the future. In this guide, we’ll cover how you can grow your business by managing customer relationships with a tailored communication strategy.
Get started with Square Point of Sale today.
01. Set up Customer Directory
02. Collect customer information
Build your email list in-store.
Customers can sign up to receive emails from you when they visit your business. Square makes it easy to download and print a customizable QR code poster you can place anywhere in your store.
Offering customers a special coupon is a great way to incentivize them to sign up using the QR code.
03. Personalize communications
04. Re-engage customers
05. Optimize with analytics
Optimiser à l’aide d’outils d’analyse puissants : Prenez des décisions d’affaires plus avisées en vous basant sur des données en temps réel et des informations sur les clients grâce aux Analyses Square.